Makerting Vocabulary
Makerting Vocabulary
15 terms
This glossary is intended for all students in a Marketing program who would like to increase their vocabulary bank before a job interviewer. This glossary contains 15 words all of which were found on this website (https://mailchimp.com/marketing-glossary/#narrowcasting)
- Canonical URL
- The "master version" of a page on your website that you want search engine crawlers to find. As you launch marketing campaigns and track users, information gets added to the end of your unique page URLs.
- Display Ads
- A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
- Extensible Markup Language (XML)
- A human- and machine-readable coding language that adds structure, meaning, or context to a text document. Extensible markup language (XML) ranges from very simple to highly complex (hence “extensible”). Today’s version of HTML is a specialized example of XML. Schema markup is an example of how XML can be used to improve the user experience (UX) of search engine results pages (SERPs).
- Go-to-Market Strategy
- A plan that helps you launch your new business, product, service, or brand to your customers.
- H1
- An HTML tag used to identify the highest level of information on a page. In practice, page titles and headlines are usually marked with H1 tags and are the largest pieces of text on a page.
- Iframe
- An iframe is a section of a web page that contains content that comes from another page. It’s a page within a page. Iframes are typically used to pull in content from third parties.
- KPI
- Key performance indicators (KPIs) are quantifiable measures that help businesses evaluate their progress toward achieving important objectives.
- Landing Page
- A standalone web page that potential customers can “land” on when they click through from an email, ad, or other digital location.
- Narrowcasting
- Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing. Narrowcasting has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing. Trade shows can also be a particularly valuable forum for business-to-business (B2B) marketing.
- Omnichannel Marketing
- Omnichannel marketing creates a cohesive, integrated shopping experience across a brand’s sales touchpoints—including brick-and-mortar locations, events, mobile devices, and online stores.
- Quality Score
- A Google Ads metric that rates how relevant your pay-per-click (PPC) ads and landing pages are to your chosen keywords.
- Referral
- When a website sends traffic to another website. Tracking referrals can help you understand how people find your website without using a search engine. For example, if you put links to your website in your social media posts on Facebook and Twitter, these sites would be listed as a source of referral traffic.
- Robots.txt
- A file placed on a web server that gives instructions to search engine crawlers, which are the robots that index web pages for search engines. Robots.txt files tell web crawlers what they should include in their index—and what they should ignore. Pages such as form results pages (“thank you” pages that are triggered when users submit a form, for example) can be hidden from search engines.
- Uniform Resource Locator (URL)
- A web address. Uniform resource locators (URLs) can point to a website or any other resource on the web, such as an image or video. They can use letters, numbers, or a combination of both.
- Webhooks
- Webhooks are a way for one application to provide other applications with real-time information.