Marketing Vocabulary
15 This glossary is about the marketing terms, it's useful for studies at school or job interview. terms
This is a list of marketing vocabulary, for all students they want to succeed in their studies or for a job interview in the marketing for example, but also for all people they want and need learn more about the marketing.
I created this because Is it easier to have one place with all the marketing vocabulary.
Now I leave you read the more important marketing vocabulary.
- Blog
- The short form of "web log." A blog is a collection of journal-like articles written about a particular topic and published on a website. New articles are added frequently and comments from users are encouraged. Anyone can publish a blog.
- en: web site
- Digital Marketing
- Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, and social media posts.
- Display Ads
- A type of online advertisement that combines text, images, and a URL that links to a website where a customer can learn more about or buy products. These ads can be static with an image or animated with multiple images, video, or changing text.
- en: banner ad
- Drip Campaign
- A series of automated emails sent to people who take a specific action. For any given action, you can choose how many emails to send and the rate at which to send them. These emails can be personalized with data like the contact’s name, and specific references to the action they took.
- en: waterfall sequences
- Dropshipping
- An e-commerce model where the seller doesn’t own any inventory or handle any of the shipping responsibilities. When a customer makes a purchase, the seller processes the order and transfers it to a third-party supplier—like a wholesaler or manufacturer, for example—who prepares and ships the order.
- en: blind ship
- Google Algorithm
- Algorithms are a list of mathematical calculations and if/then statements that decide what action a computer program should take. The Google algorithm is the rules-based system Google uses to sort through hundreds of billions of websites to deliver relevant results to users’ search queries.
- en: blueprint reading
- Hard Bounce
- An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery.
- en: rebound
- Hashtag
- A hash or pound sign (#) used after a word or phrase to label content and make it easier to find. Hashtags are common on social media and used to connect posts on related topics. For example, if you click #Mailchimp on Twitter, it will bring up a list of tweets that include that hashtag.
- en: octothorpe
- IP Address
- Internet protocol (IP) address, a unique number much like your street address that uses commas and periods to identify a device accessing the internet. Your personal desktop, laptop, tablet, and smartphone each have a different IP address each time you log on.
- en: Internet Protocol address
- Keyword
- A word or phrase in the content of your web pages that matches the words and phrases users are entering into search engines as closely as possible. The idea is to speak the same language as users when they make their search queries so you rank higher in their organic search results based on relevance. Mailchimp.com keywords include: marketing platform, email marketing, landing pages, and automation tools.
- en: access
- Marketing Mix
- The 4 “P”s: price, product, promotion, and place (point of sale). Your marketing mix covers these must-have elements when bringing a product to market. The marketing mix is inextricable from the marketing objectives in your business plan. Some companies add “P”s that are of high importance to them, such as packaging or positioning. Packaging and positioning arguably overlap with promotion, but calling out the extra “P”s can be useful in focusing your organization.
- en: marketing strategy
- Paid Search
- Online advertising that is triggered when users perform searches using keywords that a company has purchased. Ads look like organic search results, but they appear more prominently on a search engine results page (SERP) than they would have organically.
- en: Pay-Per-Click
- Promotions
- Marketing communications designed to inform target audiences about products or services and persuade them to buy them. There are 4 general types of promotions: advertising, sales promotion, personal selling, and publicity. Let’s say your company creates all-natural makeup. Your promotions could include advertising on beauty blogs, sending a discount to an email list, setting up sales calls with owners of local boutiques, or hosting a free makeover event for beauty-site editors.
- en: publicity
- Sitelink
- An ad extension that places more than 1 link in a paid search ad. For example, beyond your standard ad copy and call to action, you could add a link to your current sales page or your store hours page. Sitelinks are typically free to use. And just like any other pay-per-click (PPC) ad, they don’t incur a charge unless someone clicks on the link.
- en: hyperlink
- Spam
- The digital equivalent of junk mail. Spam can be an email, text message, social media direct message, or any other unwanted or unsolicited electronic communication. Marketers can ask people to actively opt into email lists and provide easy ways to unsubscribe to prevent their digital marketing communications from being considered spam.
- en: unsolicited mail