15 Marketing Terms
Useful vocabulary to use in a job interview for a marketing job. terms
This glossary is intended for all students in a marketing program who would like to increase their vocabulary bank before a job interview. This glossary contains 15 words, all of which were found on this website (links)
https://mailchimp.com/marketing-glossary/#tags
ABC
"Always Be Closing." An antiquated sales strategy that basically says everything a sales rep does throughout the sales process is in pursuit toward the singular goal of closing a deal.
AIDA
An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase.
ARR
Annual Recurring Revenue. For recurring revenue companies, ARR provides a high-level look at how recurring revenue or subscription business is growing over time.
BANT
An acronym used in sales for lead qualification that stands for Budget, Authority, Need, Timeline. It's a famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell.
Bluebird Sales
A "bluebird" is a sale that came seemingly from nowhere or with unexpected ease. A sales rep might say, "Fortunately, a bluebird flew right in at the end of the quarter, helping me reach my goal."
Bottom of the Funnel
A stage of the buying process leads reach when they're just about to close into new customers. They've identified a problem, have shopped around for possible solutions, and are very close to buying.
Buying Signal
A communication from a prospect indicating they are ready to make a purchase, either verbal or non-verbal.
Conversion Rate
The percentage of people who completed a desired action on a single web page, such as filling out a form.
Conversion Rate
The percentage of people who completed a desired action on a single web page, such as filling out a form.
Cross-Selling
The people you want to reach with your marketing efforts. These are the consumers who will be most interested in your products or services—and most likely to convert from leads into customers.
Data Entry/Processing
The process of obtaining, recording, and maintaining information you can retrieve and use later.
Feature
A function of a product that can solve for a potential buyer's need or pain point; usually a distinguishing characteristic that helps boost appeal.
Flywheel
The flywheel is a new way of conceptualizing the sales process, replacing the funnel where customers are thought of as an output.
Gatekeeper
A person who, or role that, enables or prevents information from getting to another person(s) in a company.
GPCTBA/C&I
Goals, Plans, Challenges, Timeline, Budget, Authority, Negative Consequences, Positive Implications. The lead qualification criteria sales reps should use to qualify prospects -- it's a better tool than BANT to help sales reps and sales leaders to determine whether their prospects have the goals, plans, challenges, and right timeline to buy what they sell.