Marketing Vocabulary
Marketing Vocabulary
15 Marketing terms terms
This glossary is intended for all students in a marketing program who would like to increase their vocabulary bank before a job interview. The glossary contains 15 words all of which were found on google and this website : https://www.coursera.org/articles/marketing-terms?utm_medium=sem&utm_source=gg&utm_campaign=B2C_NAMER__coursera_FTCOF_career-academy_pmax-enhanced-NRL-w/in-14d-new-cust-country-US-country-CA&campaignid=20397118025&adgroupid=&device=c&keyword=&matchtype=&network=x&devicemodel=&adposition=&creativeid=&hide_mobile_promo&gclid=Cj0KCQjwxuCnBhDLARIsAB-cq1prF5w3_CWcCL215b7QlyDdnxAvEC7Fsz_h0uFG0WWbjZd5ZCeJsbcaAu4XEALw_wcB
- Churn rate
- Churn rate is an important marketing metric that tells you the percentage of customers you’ve lost over a specific period of time.
- Geofencing
- Geofencing is a way to target customers who enter a defined area. It is location-based marketing that involves using digital tools, like GPS or wi-fi, to set up a digital parameter around a certain area and trigger an action, like a text message offering a coupon, when a person enters the area.
- Guerilla marketing
- Guerilla marketing is a cost-effective strategy that involves using the element of surprise to attract brand attention or promote a product.
- Inbound marketing
- Inbound marketing is a strategy that uses content and experiences to attract consumers and pull them “inbound,” so that they eventually transition from consumers to customers.
- Local SEO
- Local SEO is the process of improving visibility for local businesses that need to reach more targeted markets in a specific geographic area.
- Market analysis
- A market analysis is a detailed analysis of a business’s target market and major competitors, and it’s essential when it comes to positioning and promoting goods and services. Conducting a market analysis means understanding as much as possible about a target market, including its size, prices consumers are willing to pay, and major trends.
- Marketing funnel
- The marketing funnel describes the journey that a customer typically takes. It’s broken down into stages that include becoming aware of a business’s products and completing an action. It’s often used to help marketers understand how they should engage and support customers at each stage.
- MarTech
- MarTech refers to the marketing technology industry. It largely comprises software that marketing teams use to optimize their efforts to achieve their objectives, such as email marketing platforms like MailChimp or social media platforms like Hootsuite.
- Niche market
- Niche markets refer to highly specific groups of consumers—often within a larger customer segment—who share certain qualities, behaviors, or needs. Niche markets differ from mass markets because they tend to be narrowed and more focused, but they often encompass customers who are more likely to make a purchase.
- Paid search
- Paid search is a digital marketing strategy wherein businesses pay search engines to place their ads in more visible positions. Doing so can drive additional traffic to a business’s website.
- Remarketing
- Oftentimes, marketing is about engaging with new potential customers. But remarketing involves engaging customers who have already interacted with your business in some way and prompting them to complete an action.
- ROI
- The return on investment (ROI) of a marketing campaign compares the cost of the campaign to how much money it brought in.
- Skim pricing
- Skim pricing is a strategy that involves pricing a product higher at first in order to eventually lower it once competitors enter the market.
- UI designer
- A user interface (US) designer is someone who designs the graphic interface of an app, website, or device.
- UX designer
- A user experience (UX) designer is someone responsible for making a product or service usable, enjoyable, and accessible.