Marketing Vocabulary

15 Useful marketing vocabulary terms

A glossary is a list of terms in a particular domain of knowledge with the definitions for those terms. This glossary contains 15 words, all of which were found on this website : https://mailchimp.com/marketing-glossary/

Customer Data Platform: A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
Customer Journey: Think of a customer journey as a detailed map that shows the full experience a customer has with your business. It lets you see every interaction they have with your company, even before and after they engage. By first understanding the customer journey, it will be easier to define your goals and use our automation tool to create the overall marketing experience you want to provide.
Inbound Marketing: A marketing strategy that encourages people to actively seek out and engage with your brand. Social media, content marketing (such as sponsored content and blogs), and search engine optimization (SEO) are common tactics. Inbound marketing offers consumers something they want—information, entertainment, a chance to be heard—and places information about a product and service within this context. Inbound marketing attracts prospects and encourages them to engage with your brand in the hopes of converting them to paid customers.
Keyword Density: The number of times a keyword is used on a web page out of the total number of words on the page. Let’s say your keyword is “handmade quilt.” The formula would be: number of “handmade quilt” / total number of words, x 100. If your page includes “handmade quilt” 10 times, and your page has 300 total words, your keyword density for “handmade quilt” is 3%. The higher your keyword density, the higher search engines will rank your page for relevance. Just avoid “keyword stuffing.”
Market Share: The percentage of the market for your product or service that you want to capture. The formula for market share is: a company’s sales / industry sales over the same time period. To improve market share, companies may focus on strengthening customer loyalty or innovating products and services. They may also buy key competitors.
Paid Search: Online advertising that is triggered when users perform searches using keywords that a company has purchased. Ads look like organic search results, but they appear more prominently on a search engine results page (SERP) than they would have organically. They are also labeled as “ad” or with another word indicating “paid.” You’ll often see paid search in crowded categories such as airline flights, hotels, and laptops. The pricing model is usually pay-per-click (PPC).
Product Differentiation: What makes your product or service different and more appealing to customers than other options in your category. Product differentiation is what gives you a competitive advantage in your market. Product differentiators can include better quality and service as well as unique features and benefits.
Product Lifecycle: The stages a product goes through during its time on the market. There are 4 stages: introduction, growth, maturity, and decline. The stage your product is in helps inform your marketing objectives and promotional mix. For example, raising awareness of a new product may be more important than raising awareness of a mature product.
Psychographics: Your target audience’s values, beliefs, and behaviors that are relevant to your product or service. Like demographics, psychographics can help you segment your audience into highly relevant subgroups. That way you can tailor your messaging and get better advertising campaign results. Psychographics give you a peek into the minds of your customers so you can communicate more effectively.
Redirect: Sending a user to a different web page than the one they requested with a URL. Redirects send readers to a new page if content has been moved or an older page has been deleted. This helps prevent 404 errors. They can allow people to type in short, easy-to-remember URLs rather than complicated URLs with many slashes and hyphens.
Responsive Web Design: An approach to website design that enables a single page to be displayed comfortably whether it’s on a phone, tablet, or desktop. Sites that use responsive web design first evaluate the type of device and its screen size. Then with the help of CSS, they render the text, images, and other elements in a predefined layout that works for that particular device.
RSS: Really simple syndication (RSS) takes the content of a website and packages it into a feed that can be easily displayed on other websites. Aggregators take multiple RSS feeds and combine them into a single interface, which can help people track updates to multiple websites at once. RSS also allows websites to syndicate content from third parties.
Schema Markup: Bits of code added to a web page that help search engines understand the content of the page. With better understanding comes the ability to format content when it appears on the search engine results page (SERP). Photos of a recipe appear next to its description, for example, or a list of upcoming events is added to the results blurb of a concert venue’s website. Schema markup generate featured snippets on Google’s SERP.
User Interface (UI): The visual and audio elements on a website or app presented to a visitor. User interface (UI) elements can include text, images, sound, animation, video, or a combination of them. Keep in mind UI elements may be rendered in different ways depending on user preferences. For example, a person with low vision may use a screen reader to consume content. UI layout and testing is a major focus of user experience (UX) designers.
Webhooks: Webhooks are a way for one application to provide other applications with real-time information. They allow one application to send a notification to another application when a certain event occurs rather than constantly polling for new data. This can help save on server resources and costs.