Marketing glossary
Marketing glossary
15 Marketing-related words terms
This glossary can be used to learn marketing-related terminology, so you can use it in your future career
- Affiliate Marketing
- Noun
- Affiliate marketing is an advertising model in which a company compensates third-party publishers to generate traffic or leads to the company’s products and services. The third-party publishers are affiliates, and the commission fee incentivizes them to find ways to promote the company. Afficher plus
- Boosted Post
- Noun
- A post that different social media companies will put money behind in order to increase the number of people who will see it. They are targeted at specific demographics in order to reach potential customers that have a higher likelihood of being interested in the product.
- CPL (Cost-Per-Lead)
- Noun
- Acronym for Cost-per-Lead. The amount it costs your organization to acquire a lead.
- Dynamic Content
- Noun
- A way to display different messaging on your website based on the information you already know about the visitor.
- ESP (Email service provider)
- Noun
- Acronym for Email Service Provider. A specialized organization that offers bulk email marketing services.
- Inbound Marketing
- Noun
- Refers to marketing activities that draw visitors in, rather than marketers having to go out to get prospects’ attention.
- LV (Lifetime value)
- Noun
- Acronym for Lifetime Value. A prediction of the net profit attributed to the entire future relationship with a customer.
- Native Advertising
- Noun
- A type of online advertising that takes on the form and function of the platform it appears on. Its purpose is to make ads feel less like ads, and more like part of the conversation.
- NPS (Net promoter score)
- Noun
- Acronym for Net Promoter Score. NPS is a customer satisfaction metric that measures, on a scale of 0-10, the degree to which people would recommend your company to others. NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business.
- On-Page Optimization
- Noun
- Based solely on a web page and the various elements within the HTML. Ensuring that key pieces of the specific page (content, title tag, URL, and image tags) include the desired keyword will help a page rank for that particular phrase.
- Open Rate
- Noun
- Based on a number of variables, the open rate for an email sent to multiple recipients is them most often calculated as the total number of “opened” emails, expressed as a percentage of the total number of emails sent or delivered.
- Organic Search
- Noun
- In the context of website traffic acquisition, refers to users following naturally occurring links in search results pages on Google and other search engines.
- Quality Score
- Noun
- A numerical score assigned by Google AdWords which essentially measures how relevant a keyword is to its associated advertisement and the page with which you directed it. When you set up a new keyword, Google provides an estimate of its quality score, which is later refined via real world click through data.
- ROI (Return on investment)
- Noun
- Acronym for Return On Investment. A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments.
- Sender Score
- Noun
- Email marketing term that refers to a reputation rating from 0-100 for every outgoing mail server IP address.