Marketing Vocabulary
Marketing Vocabulary
14 terms
These are some vocabulary words related to the world of Marketing that could help.
The website that I use is Coursera: Marketing terms
- Clickthrough rate (CTR)
- Example: Is a marketing metric that tells you what percentage of people perform an action after seeing an advertisement or webpage. It’s usually measured in relation to impressions, which refers to the total number of people who see an advertisement.
- Competitor analysis
- Sometimes called a competitive analysis—is a process that involves researching a brand’s main competitors to analyze their branding, marketing, and products. Understanding these elements can lead a brand to develop more specific and distinctive marketing strategies.
- Earned media
- Is another way to think about publicity. Essentially, it’s media that refers to your business—and therefore advertises or promotes it in some way—that you haven’t paid for.
- Guerilla marketing
- Is a cost-effective strategy that involves using the element of surprise to attract brand attention or promote a product.
- MarTech
- Refers to the marketing technology industry. It largely comprises software that marketing teams use to optimize their efforts to achieve their objectives, such as email marketing platforms like MailChimp or social media platforms like Hootsuite.
- Media planning
- Is the process of identifying where a marketing team should focus its advertising efforts before launching a new campaign. This can include analyzing channels, platforms, and audiences.
- Network marketing
- Is a process wherein independent contractors market and sell a business’s products and services, often through lead generation. Their efforts help grow a business.
- Niche markets
- Refer to highly specific groups of consumers—often within a larger customer segment—who share certain qualities, behaviors, or needs. Niche markets differ from mass markets because they tend to be narrowed and more focused, but they often encompass customers who are more likely to make a purchase.
- Omnichannel marketing
- Is a way to create a seamless experience across those touchpoints. There are many touchpoints that a customer might experience as they interact with a brand across various channels, such as web, e-mail, social media, and in-person.
- Paid search
- Is a digital marketing strategy wherein businesses pay search engines to place their ads in more visible positions. Doing so can drive additional traffic to a business’s website.
- Price elasticity
- Is an economic concept that refers to the change in demand for a good when its price changes.
- Product marketing
- Managers focus on conveying a product’s value to its target market. They often sit at the intersection of product development, marketing, and sales.
- Return on ad spend (ROAS)
- Is an important marketing metric that determines the success of an ad campaign. By quantifying how much a business spends on ads compared to the increase in sales that those ads generate, they can determine the success of a campaign.
- The return on investment (ROI)
- Of a marketing campaign compares the cost of the campaign to how much money it brought in.