Marketing
Marketing
15 terms
- A/B Testing
- A/B testing provides the data necessary to make the right decisions about seemingly small but important details
https://business.adobe.com/blog/basics/learn-about-a-b-testing
- Agent: A part of the distribution channel.
- Channels of distribution are of various types such as Through Jobbers, Direct to consumer, Direct to retailers, through brokers or agents etc., as discussed below.
https://accountlearning.com/types-of-channels-of-distribution/
- B2B
- relating to business arrangements or trade between different businesses, rather than between businesses and the public, especially when this takes place over the internet:
https://dictionary.cambridge.org/fr/dictionnaire/anglais/b2b
- B2C
- The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers who are the end-users of its products or services.
https://www.investopedia.com/terms/b/btoc.asp
- Benchmarking
- the act of measuring the quality of something by comparing it with something else of an accepted standard:
https://dictionary.cambridge.org/fr/dictionnaire/anglais/benchmarking
- Bounce Rate
- Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. It is then represented as a percentage of total visits.
https://en.wikipedia.org/wiki/Bounce_rate
- Brand Equity
- the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself.
- Brand Loyalty
- the tendency of some consumers to continue buying the same brand of goods rather than competing brands.
- Buyer Persona
- Buyer personas are semi-fictional representations of your ideal customers based on data and research. They help you focus your time on qualified prospects, guide product development to suit the needs of your target customers, and align all work across your organization (from marketing to sales to service).
https://blog.hubspot.com/marketing/buyer-persona-research
- Call-to-Action (CTA)
- A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales.
https://www.investopedia.com/terms/c/call-action-cta.asp
- Content Marketing
- Content marketing involves strategically creating and sharing online material to attract target customers and drive profitable buyer action.
https://www.fool.com/the-ascent/small-business/marketing-automation/articles/marketing-terms/
- Content Marketing: Strategically creating and sharing online material to attract target customers and drive profitable buyer action.
- Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
https://contentmarketinginstitute.com/what-is-content-marketing/
- Customer Acquisition Cost (CAC)
- Customer Acquisition Cost, or CAC, measures how much an organization spends to acquire new customers. CAC – an important business metric – is the total cost of sales and marketing efforts, as well as property or equipment, needed to convince a customer to buy a product or service.
https://www.productplan.com/glossary/customer-acquisition-cost/#:~:text=Customer%20Acquisition%20Cost%2C%20or%20CAC%2C%20measures%20how%20much,a%20customer%20to%20buy%20a%20pro
- Landing Page
- A marketing funnel refers to the various phases in your site visitors’ journey before they decide to purchase your product.
A basic funnel often has three stages: awareness, consideration, and conversion
- Search Engine Optimization (SEO)
- Search engine optimization (SEO) is the process of improving the visibility of a website or webpage on a search engine results page (SERP) so as to make a company’s website more discoverable (i.e., on the first page/s), thereby driving traffic and sales.
https://www.interaction-design.org/literature/topics/search-engine-optimization#:~:text=Search%20engine%20optimization%20%28SEO%29%20is%20the%20process%20of,the%20first%20page%2Fs%29%2C%20th