V.MARKETING GLOSSARY

15 Marketing terms

Hi, my name is Nadjeida Mathurin, I've been studying business management for almost 2 and half years. I made this glossary to help anyone who wants to learn terms they might don't know the definition, but probably the word. The main topic of this glossary will be realeted to the most impactful words related to the marketing field. Furthermore, I made a list of fifteen marketing words base on a full list on www.newbreedrevenue.com and google. Hope you enjoy!

Account-based marketing (ABM): It's an approach to marketing that flips traditional marketing on its head. Rather than developing buyer personas and then casting a wide net to attract those personas to your brand, ABM focuses on finding ways to engage with people from targeted accounts based on your ideal customer profile.
Brand positioning: Brand positioning is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand. It’s comprised of the key qualities and values that are synonymous with your company. Brand positioning can be conveyed through a variety of means including tone and voice, visual design and the way your company represents itself in person and on social media.
Churn rate: Churn rate is a measurement used to calculate customer retention and is significant for recurring revenue companies. It helps companies identify how many customers they lose in a given time period.
Contextual marketing: It's a strategy that’s guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it.
CRM: CRM (customer relationship management) software is more than a contact database; it's a sales acceleration tool that identifies business insights and analytics. It's a comprehensive and easily accessible platform that houses the sales process.
Customer lifetime value (CLV): The Customer lifetime value is the predicted net profit associated with the future relationship with that customer.
Customer retention: Customer retention is the act of renewing your existing customers so they continue to work with your company. It’s the inverse of churn.
Demand generation: It is the data-driven focus of marketing programs to produce awareness and interest in a company's offerings through the use of technology.
Digital marketing: It's any form of communication aiming to persuade people to purchase a product or service that occurs through some form of digital device.; fr: Marketing numérique
Growth marketing: Growth Marketing is the process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.
Ideal customer profile (ICP): It's a hypothetical description of the type of company that would reap the most benefit from your product or solution.
Inbound marketing: Is a customer-centric approach that focuses on drawing high-fit customers in as opposed to blasting your message to anyone and everyone. Through tactics like blogging, social media and SEO, inbound marketing attracts customers to your company using helpful, relevant content
Net Promoter Score (NPS): The Net Promoter Score measures how likely someone would be to recommend your company to others on a 1–10 scale. Using this customer satisfaction metric, you can easily identify how loyal your customers are and divide them into three categories: promoters (9+), passives (7–8), and detractors (0–6).
PPDC: It is a marketing plan that guarantees the success of a product launch. It will take a solid marketing plan to stand out from the competition. This concerns the product, price, distribution and communication.
Sales enablement: is a combination of coaching, tools and content to help your sales team be more efficient and effective. Your sales team needs to be properly enabled to carry out a successful sales strategy. By providing key elements of sales enablement, this allow companies to be better within an inbound sales process so that they can provide contextually relevant information, carry out helpful conversations and see — in real-time — which of their efforts are working.