Marketing.

15 New words about marketing and sales. terms

This glossary contents 15 useful marketing terms and definitions.

Annual Recurring Revenue Growth Rate (ARRG): noun; Company's annual recurring revenue growth rate over a particular period.; Example: Apple's annual recurring revenue growth rate accelerates massively after Covid.
Business-to-Consumer Sales (B2C): conjunction; The process of selling products, services, or solutions directly to individual consumers.
Buyer Persona: A fictional representation of an ideal customer or target audience segment.
Churn: Churn refers to customers or subscribers discontinuing their relationship with a business or service.
Cold Calling: A sales technique that solicits business from customers who have never interacted with a salesperson making a call.
Commission: A form of compensation that is typically awarded to salespeople based on the value or volume of sales they generate.
Customer Health Score: The assessment of the overall health or satisfaction of customers in their relationship with the company.
Discovery Call: noun; The first call a sales representative makes to a prospect.
Gatekeeper: noun; A person who prevents information from getting to another person(s) in a company.
Margin: noun; The difference between a product or service's selling price and the cost of production.
Marketing mix: noun; The combination of products, prices, places, and promotions that it uses to set itself apart from the competition.; Example: The marketing mix is a set of marketing tools that a company uses to pursue marketing objectives.
Net Promoter Score (NPS): noun; A measure of customer satisfaction and loyalty towards the product or service of the brand.
Onboarding: noun; A method companies go through to bring new sales representatives into their organization and help them gain the skills.
Public relations: noun; A strategic communication processes that builds mutually beneficial relationships between companies and their clients.; Example: Public relations helps organizations to create a positive and strong relationship with the audience.
Value Proposition: noun; The value of a product or company intended to make it more attractive to potential buyers and differentiates it from competitors.