Marketing glossary
15 This glossary is used to understand and to learn marketing terms or topics so that translating what we learn in class won't be as difficult. terms
This is a list of 15 marketing terms from a marketing website https://www.newbreedrevenue.com/blog/marketing-terms
- Account-based marketing (ABM)
- an approach to marketing that flips traditional marketing on its head. Rather than developing buyer personas and then casting a wide net to attract those personas to your brand, ABM focuses on finding ways to engage with people from targeted accounts based on your ideal customer profile (ICP).
- Buyer’s journey
- the progression that a contact follows when researching and purchasing a product. It starts with the awareness stage, when buyers realize they have a problem, moves to the consideration stage, when they evaluate different solutions to that problem, and concludes with the decision stage, when they decide which contender best aligns with their needs and objectives and purchase it.
- Churn rate
- a measurement used to calculate customer retention and is significant for recurring revenue companies. It helps companies identify how many customers they lose in a given time period.
- CMS
- a software that allows marketers to create, design, host, edit, manage and track the performance of all of their website content.
- Contextual marketing
- a strategy that’s guided by the behaviors and conditions surrounding your marketing efforts so all content is relevant to the person receiving it.
- CRM
- a sales acceleration tool that identifies business insights and analytics. It's a comprehensive and easily accessible platform that houses the sales process.
- Customer expansion
- the act of increasing the MRR you see from existing customers. This is typically accomplished through upsells and cross-sells.
- Demand generation
- the data-driven focus of marketing programs to produce awareness and interest in a company's offerings through the use of technology.
- Flywheel
- the flywheel represents a shift in how marketers think about B2B marketing success. The flywheel places customers at the center of a business and highlights the opportunity for repeat business through relationship building and customer service engagement. It represents how you keeping your customers coming back leads to the success of your company.
- Growth marketing
- The process of designing and conducting experiments to optimize and improve the results of a target area. If you have a certain metric you want to increase, growth marketing is a method you can utilize to achieve that.
- Information Architecture
- the organization and structuring of content prior to developing a website. It defines how your content is connected and categorized.
- Lead nurturing
- the process of educating and building trust with your prospects in order to guide them through the buyer’s journey. The ultimate goal of lead nurturing is to provide your prospects with a unique experience that keeps them coming back for more — and eventually converts them into customers.
- Multi-touch revenue attribution
- the process of organizing, collecting and cataloguing all of the interactions that occur as an individual decides to make a purchase with your company. It helps businesses understand how their marketing is contributing to the company’s bottom line, giving marketers the credit they deserve for their effort
- Product-market fit
- When your product fulfills a market’s needs, you achieve product-market fit. Product-market fit occurs at the intersection of the introduction and growth stages of the product lifecycle.
- Wireframes
- blueprints for your website. They provide the framework upon which the functionality and design of your final website will be built. The focus of wireframes is not on the look and feel of your website, but rather the structure and layout of content that will prompt the intended actions of your ideal user.