15 The topic for this glossary is marketing. This glossary will help you learn key work in the marketing world easily and practically. terms
This is the list of 15 terms in the marketing field you might not know! This glossary will help you learn and remember some terms about marketing. The definition I used for my glossary are from https://mailchimp.com/marketing-glossary/#e-commerce
Advertising budget
The money a company puts toward promoting its products and services to its target audiences. An advertising budget typically spans the cost of paid media, photography, printing, mailing, and the support of advertising professionals. Some businesses set their advertising budget based on a number of sales. Whatever your method, keep your return on investment (ROI) in mind. Any vendor should be able to give you a clear idea of what you should expect in return for the expense.
fr: Budget publicitaire
Bounce Rate
The percentage of visits to your website where only 1 page was viewed. When we say users "bounce," we mean they viewed a page of your site or a landing page but didn’t engage further. They didn’t click on links or view more pages.
fr: Taux de rebond
Breadcrumbs
Digital breadcrumbs serve the same purpose. They’re a form of website navigation that shows users the sections they’ve visited in the order they visited them so they can retrace their steps easily.
fr: Chapelure
Call to Action (CTA)
The call to action (CTA) clearly articulates the next step: learn more, contact us, shop now, follow us, sign up. A/B testing offers a great opportunity to experiment with different calls to action and optimize your messages with the CTAs that get the best audience response.
fr: Appel à l'action
Email Marketing
The use of email to promote a business’s products and services. Email marketing can make the customers on your email list aware of new products, discounts, and other services. It can also be a softer sell to educate your audience on the value of your brand or keep them engaged between purchases.
fr: Publicité par e-mail
Extensible Markup Language (XML)
A human- and machine-readable coding language that adds structure, meaning, or context to a text document. Extensible markup language (XML) ranges from very simple to highly complex (hence “extensible”). Today’s version of HTML is a specialized example of XML. Schema markup is an example of how XML can be used to improve the user experience (UX) of search engine results pages (SERPs).
fr: Langage de balisage extensible
Eye Tracking
Measuring and recording the movement of eyes as they look at a web page. In digital marketing, eye tracking is often used to figure out what parts of a web page or email people look at first or spend the most time looking at, which is often displayed as a heat map. Marketers use this data to strategically place elements, such as call-to-action buttons, where they are most likely to be seen and clicked on.
fr: Suivi de l'oeil
Go-to-Market Strategy
A plan that helps you launch your new business, product, service, or brand to your customers. It usually includes target audience research, the key differentiators in your market, and a planned approach for marketing and distribution.
fr: Stratégie de mise sur le marché
Hard Bounce
An email that is rejected by an email server for a permanent reason. An email may hard bounce if a recipient email address or domain name doesn't exist—or the recipient email server has completely blocked the delivery. There are, however, occasionally times when a valid email address will hard bounce.
fr: Rebondissement dur
Leads
A person who has shown interest in your company's product or service. “Lead” is a term used more often in the sale of business-to-business (B2B) products and services than retail or consumer packaged goods. Leads can come from website users who complete a contact form, trade show attendees who provide contact information in person, or lists you purchase from another company such as a list broker. Sales and marketing professionals further vet, or “qualify,” leads to prioritize their fit with the company’s buyer profiles.
fr: prospect
Marketing Collateral
Digital or print materials that accompany a primary advertising campaign. Before the internet, “collateral” was practically synonymous with “brochures” that supported traditional TV commercials, such as a savings account brochure from your local bank branch. Today, “collateral” can refer to any printed or digital piece that supports and extends a campaign. Common digital collateral includes websites, landing pages, and banner ads.
fr: Support marketing
Meta Tags
HTML code that helps search engines understand, evaluate, and rank web pages. Meta tags include meta description (a summary of the page), meta keywords (words and phrases used in the content of the page), and a canonical URL (the master version of a page).
fr: Balises méta
Narrowcasting
Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing. Narrowcasting has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing. Trade shows can also be a particularly valuable forum for business-to-business (B2B) marketing.
fr: Diffusion ciblée
Schema Markup
Bits of code added to a web page that help search engines understand the content of the page. With better understanding comes the ability to format content when it appears on the search engine results page (SERP). Photos of a recipe appear next to its description, for example, or a list of upcoming events is added to the results blurb of a concert venue’s website. Schema markup generate featured snippets on Google’s SERP.
fr: Balisage de schéma
Wireframe
A blueprint for a website’s user interface (UI). Wireframes are simplified sketches—often drawn by hand—of how content and functionality come together in a layout. They focus on how elements are ordered and placed on a page but rarely include specifics about the final visual design. For example, photographs are represented by a box with an X through them. Wireframes are an essential step in responsive web design, since the same elements need to be reordered for different screen sizes.