15 Marketing is the study and management of exchange relationships. It is the business process of identifying, anticipating and satisfying customers' needs and wants. terms
This is a glossary of 15 words related to marketing I didn't know before.
The definitions come from : https://mailchimp.com/marketing-glossary/#backlinks
Advertorial
Advertising and editorial content combined. If you think of a traditional printed magazine or newspaper, the line between ads and editorial articles is distinct—and often literal. An advertorial brings the 2 formats together to educate readers about a product through an editorial-esque storytelling experience. They’ve become a popular online advertising tactic that is typically labeled "sponsored" or "paid" so as not to mislead users about the source of the information.
BIMI
Brand Indicators for Message Identification (BIMI) is an emerging security technology that helps authenticate your email marketing and builds trust with your customers. BIMI works with DKIM, SPF, and DMARC protocols to protect your domain from being used by malicious actors to send fraudulent email. It causes your logo to appear right next to your messages in a user’s inbox, so that your contacts and their email service will know these emails are really from you or your business.
Customer Data Platform
A customer data platform (CDP) is a central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
DMARC
Domain-based Message Authentication, Reporting & Conformance (DMARC) is a widely recognized email protocol that helps people and businesses protect their email addresses and domains from being misused by third parties. It helps identify that an email you send is from the real you. This method of email authentication protects both senders and recipients from activities like phishing, spamming, and spoofing.
Drip Campaign
A series of automated emails sent to people who take a specific action. For any given action, you can choose how many emails to send and the rate at which to send them. These emails can be personalized with data like the contact’s name, and specific references to the action they took.
Example: You might send a drip campaign to someone who signs up for your online course, for example. Or you could send a drip campaign to people who add an item to their online cart without buying it.
End User
The person who uses a product or service. If you make T-shirts, a person wearing your shirt is the end user. If you make websites, the person who hires you is your client or customer and the person using the website is the end user. Either way, do your best to avoid referring to people as “users” in your marketing materials. It’s accurate but not ideal.
Hreflang Tags
An HTML tag that helps search engines find and display content in a specific language when a website uses multiple languages. For example, Hreflang tags can help people in the United States find a page in English while a similar search performed in Mexico would return a page in Spanish. Hreflang pages also solve the problem of duplicate content penalties. Hreflang tags help search engines understand when content is customized to specific audiences rather than being duplicated as a search engine optimization (SEO) trick.
Iframe
An iframe is a section of a web page that contains content that comes from another page. It’s a page within a page. Iframes are typically used to pull in content from third parties.
Example: For example, you can set up iframes on your website to display banner ads from Google Ads or another ad network. Iframes are different from framesets (also called just “frames”), which were used in the early days of the internet to make page layouts easier and navigation consistent.
Narrowcasting
Sending a media message to a highly targeted audience. The opposite of broadcasting, narrowcasting is also considered a form of niche marketing. Narrowcasting has been around since the days of radio. In modern practice, it spans traditional direct mail, TV, email marketing, paid search, online video, and in-person event marketing.
Example: Trade shows can also be a particularly valuable forum for business-to-business (B2B) marketing.
Organic Search
The natural and unpaid results users receive after making search queries. Search engines, which crawl your web pages and rank your content for relevance to the most common queries, determine these results. You can improve your ranking through search engine optimization (SEO) activities, such as including keywords in headlines. For contrast, see: paid search.
Psychographics
Your target audience’s values, beliefs, and behaviors that are relevant to your product or service. Like demographics, psychographics can help you segment your audience into highly relevant subgroups. That way you can tailor your messaging and get better advertising campaign results. Psychographics give you a peek into the minds of your customers so you can communicate more effectively.
Robots.txt
A file placed on a web server that gives instructions to search engine crawlers, which are the robots that index web pages for search engines. Robots.txt files tell web crawlers what they should include in their index—and what they should ignore. Pages such as form results pages can be hidden from search engines.
Example: “Thank you” pages that are triggered when users submit a form.
Schema Markup
Bits of code added to a web page that help search engines understand the content of the page. With better understanding comes the ability to format content when it appears on the search engine results page (SERP).
Example: Photos of a recipe appear next to its description, for example, or a list of upcoming events is added to the results blurb of a concert venue’s website. Schema markup generate featured snippets on Google’s SERP.
Webhooks
Webhooks are a way for one application to provide other applications with real-time information. They allow one application to send a notification to another application when a certain event occurs rather than constantly polling for new data. This can help save on server resources and costs.
Wireframe
A blueprint for a website’s user interface (UI). Wireframes are simplified sketches—often drawn by hand—of how content and functionality come together in a layout. They focus on how elements are ordered and placed on a page but rarely include specifics about the final visual design.
Example: For example, photographs are represented by a box with an X through them. Wireframes are an essential step in responsive web design, since the same elements need to be reordered for different screen sizes.