Marketing vocabulary
Marketing vocabulary
15 This is a glossary of 15 words about marketing. terms
Some of these words are taken from this website : https://unito.io/blog/marketing-terms-definitions/#:~:text=Marketing%20terms%3A%20A-F%201%20A%2FB%20Testing%20A%2FB%20testing,...%208%20Click-through%20rate%20%28CTR%29%20...%20%C3%89l%C3%A9ments%20suppl%C3%A9mentaires
- Account-based marketing
- Marketing campaigns and strategies that focus on specific accounts within a target market. Marketers find a company they’d like to have as a client and build a dedicated, personalized marketing campaign for them. Account-based marketing can be used to gain new clients but also to grow a client base within an existing account.
- Backlink
- A hyperlink linking one website to another. Marketers often try to get high-quality backlinks from other websites to get more traffic and make sure their website is more easily findable on Google.
- Bounce rate
- A metric used to calculate how many website visitors leave a website after only seeing a single page. Marketers usually try to keep this as low as possible.
- Churn rate
- Churn refers to customers who stop using your service or buying your product. Churn rate is a percentage used to quickly communicate how many of your customers are churning. This is the formula for calculating churn rate:
- Click-through rate (CTR)
- This is a percentage used to determine how many people click on a piece of marketing content after seeing it. CTR is used for email newsletters, advertisements, and more. Here’s how it’s calculated:
- Demand-side platform (DSP)
- A demand-side platform is used by advertisers to buy ads on social networks, video platforms, and search engines. With a DSP, an advertiser can bid on keywords and advertisements over multiple platforms at a time.
- Earned channel
- Part of the owned-earned-paid trifecta of media channels. Earned channels cover instances where the press and members of the public share content you’ve created or talk about your brand. Also see owned and paid channels below.
- Gated content
- Gated content is any content that’s kept behind some kind of paywall or sign-up form. The content itself usually takes the form of an eBook, a white paper, or a webinar. Marketers use gated content to get contact information from prospective customers.
- Guest post
- A blog post written by an author who isn’t directly affiliated with whoever runs the blog. A guest post on your company’s blog might come from an external expert in a similar field or a marketer from another company. Marketers in your organization might also write guest posts for another blog.
- Inbound marketing
- This refers to marketing that’s about bringing in new leads and building a relationship with them. This is done by creating valuable content to draw people in, offering solutions to their problems, and supporting them when they make a purchase.
- Middle of the funnel
- The stage of the sales funnel where a potential lead knows the problem they need to solve and are looking for a solution. Also see top of the funnel and bottom of the funnel.
- Monthly recurring revenue (MRR)
- Monthly recurring revenue is the amount of revenue a business can expect to receive on a monthly basis. If your product is a monthly subscription, your MRR will be a combination of these subscription
- Product listing ad (PLA)
- These paid advertisements can be seen when you search for a specific product on a search engine. The ad will usually show an image of the product, a small blurb, and information about the seller.
- Revenue performance management
- Revenue performance management ensures the functions of acquisition, retention and expansion are aligned in order to maximize profitability.
Part of the goal of revenue performance management is to break down organizational silos and establish a shared set of data, a shared process and a shared language that enables teams across the company to work toward the common goal of generating revenue.
- Sales-qualified lead (SQL)
- An individual or company that’s interested in buying your service or product and is ready to speak to your sales team. An SQL is determined by how ready they are to buy and their previous interactions with your company.