E-commerce

10 eCommerce terms

This glossary is about 10 frequently used eCommerce words and their defenition

Conversion Rate

phrase

Conversion rate is defined as the number of visitors to a website that complete a desired goal (a conversion) out of the total number of visitors.

Example: E-Mail Programmes Research shows that most traffic-driving initiatives generate less than a 5 percent conversion rate.

en: Taux de conversion

Cross-Selling

verb

Cross-selling is the action or practice of selling an additional product or service to an existing customer.

Example: The objective of cross-selling can be either to increase the income derived from the client or to protect the relationship with the client or clients. The approach to the process of cross-selling can be varied.

en: Vente croisée

CTR

phrase

A ratio showing how often people who see your ad end up clicking it.

Example: Click-through rates for ad campaigns vary tremendously. The very first online display ad shown for AT&T on the website HotWired in 1994, had a 44% click-through rate.[3] With time, the overall rate of user's clicks on webpage banner ads has decreased.

en: Taux de clics

Drop shipping

noun

Drop shipping is a supply chain management method in which the retailer does not keep goods in stock but instead transfers its customers' orders and shipment details to either the manufacturer, another retailer, or a wholesaler, who then ships the goods directly to the customer.

Example: A drop shipping retailer might keep display items on display in a physical brick and mortar store or provide a hard copy or online product catalog to enable customers to review items before purchase.

en: Expédition directe

eCommerce

noun

Commercial transactions conducted electronically on the Internet

Example: Intellectual Property Since many parties are actively developing search, indexing, ecommerce and other Web-related technologies, Yahoo may be subject to intellectual property infringement claims that are costly to defend and could limit its ability to provide certain content or use certain technologies in the future, thereby affecting the Product variable of the marketing mix.

en: Commerce électronique

Roas

phrase

Return On Advertising Spend, (ROAS), is a marketing metric that measures the efficacy of a digital advertising campaign.

Example: ROAS is essential for quantitatively evaluating the performance of ad campaigns and how they contribute to an online store's bottom line.

en: Retour sur les dépenses publicitaires

ROI

phrase

Return on investment (ROI) is a ratio between net profit (over a period) and cost of investment (resulting from an investment of some resources at a point in time).

Example: In business, the purpose of the return on investment (ROI) metric is to measure, per period, rates of return on money invested in an economic entity in order to decide whether or not to undertake an investment.

en: Retour sur investissement

Sales funnel

phrase

The sales funnel is each step that someone has to take in order to become your customer.

Example: The typical sales funnel is divided into multiple steps, which differ depending on the particular sales model. One of the most common ways of dividing a sales funnel possesses seven phases.

en: Entonnoir de vente

Shopify

noun

Shopify is a commerce platform that allows anyone to set up a free online store and sell their products.

Example: Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. It is also the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems.

en: Shopify

Upselling

verb

Upselling is a sales technique where a seller invites the customer to purchase more expensive items, upgrades, or other add-ons to generate more revenue.

Example: It’s easy to confuse upselling with cross-selling. Upselling typically involves trading up to a better version of what’s being purchased, while cross-selling involves offering the customer a related product or service.

en: Vente incitative