Glossary-vocabulary

15 María Isabela Bobadilla Campos terms

A vocabulary frequently used in graphic design is shown

Behavior
The way in which someone conducts oneself or behaves
Example: Maslow argues that there is a 'psychological growth' from the deficiency needs to the higher-order needs. This means that once a need at one level of the hierarchy is satisfied, its impact on our BEHAVIOR decreases.
en: Comportamiento
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Blackground
The area or scenery behind the main object of contemplation, especially when perceived as a framework for it.
Example: The ad has a black background with bright letters
en: Fondo negro
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Convey
Communicate (a message or information).
Example: It is feared that an EWC may raise 'expectations of what this forum might achieve, particularly in terms of influencing management decisions in relation to restructuring, employment and working conditions' (Weber et. al 2000:19), at odds with the agenda of managers who would most often use it to simply CONVEY information on matters they are legally required to (see also Wills 1999).
en: Transmitir
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Customers
A person or organization that buys goods or services from a store or business.
Example: The supermarket chain Sainsbury's has asked for a report to help them understand consumer preferences for chocolate in their London sales area. To this extent, data was collected by interviewing 250 CUSTOMERS about their chocolate purchasing habits
en: Clientes
Half
Either of two equal or corresponding parts into which something is or can be divided.
Example: Leaching of soil due to intensive rainfall is severe in Wet Zone, hence soil fertility is low in this zone. The base saturation of the dry zone soils remains at a higher range. Solodized solonetz, Bog and HALF Bog soils are the major groups of problem soils found in Sri Lanka.
en: Media
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Hopelessness
A feeling or state of despair; lack of hope.
Example: Although he claims that Kurtz has indeed "enlarged my mind" there is a hint that the result of hearing him has indeed left him still without hope or understanding. 'He waved his arm, and in the twinkling of an eye was in the uttermost depths of despondency'. This phrase is a biblical reference to the final triumph of the resurrection, the moment when all hope and joy in life is fulfilled but Conrad associates it with an epiphany of despair, a fall to utter HOPELESSNESS.
en: Desesperación
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Peacefulness
The state of being quiet and calm; the state of not being worried or disturbed in any way synonym tranquillity. a sense of calm and inner peacefulness.
Example: After line 21 the stanzas get longer and the language becomes less involved with violence and more with PEACEFULNESS and humanness, the notion that a person can be civil and humane without having to be English.
en: Tranquilidad
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Purchasing
Is the organized acquisition of goods and services on behalf of the buying entity. Purchasing activities are needed to ensure that needed items are obtained in a timely manner and at a reasonable cost.
Example: I recommend PURCHASING 80 hours of carding and combing time each week from another division for a maximum of £120, to enable internal production to increase to 520 metres per week.
en: Adquisitivo
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Safety
The condition of being protected from or unlikely to cause danger, risk, or injury.
Example: An agricultural example of quality standard schemes are the Quality Assurance Schemes that operate for all sectors of the industry such as the Assured British Meat, who's aim is "To maintain and develop credible Standards within the red meat industry covering food SAFETY, animal welfare and environmental protection and to promote integrated beef and lamb assurance to provide consumers and retailers with confidence about product SAFETY" (ABM, date unknown).
en: La seguridad
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Scheme
A large-scale systematic plan or arrangement for attaining a particular object or putting a particular idea into effect.
Example: This means more farmers than ever are joining nationally recognised assurance SCHEMEs in order to differentiate their produce from the competition so it easier to market and demand higher prices.
en: Esquema
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Sorrow
A feeling of deep distress caused by loss, disappointment, or other misfortune suffered by oneself or others.
Example: The English word 'compassion', according to the Oxford Dictionary of English, means 'sympathetic pity and concern for the sufferings or misfortunes of others', and pity is 'feelings of SORROW and compassion caused by sufferings or misfortunes of others'.
en: Tristeza
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Target
Noun
An object shot at during shooting practice, often a circle with a pattern of rings, or any object or place at which bullets, bombs, etc.
Example: Advertising campaigns for chocolate, could be conducted for Sainsbury's on television as the TARGET audience will be captive.
en: Objetivo
Trust
To believe that someone is good and honest and will not harm you, or that something is safe and reliable
Example: Goats have been used, even at the present day, to control Q. ilex (Holm Oak) on chalk rasslands (National TRUST) (Countryfile, 2005), although numbers are managed to prevent erosion.
en: Confianza
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Trustworthiness
The ability to be relied on as honest or truthful.
Example: These processes are collectively known as triangulation (Shih, 1998; Neuman, 2003), and as a result of its benefits, there is a dominant belief that the internal and external validity (or TRUSTWORTHINESS) and reliability of information is greater when quantitative and qualitative approaches to data collection and analysis are combined rather than when used separately.
en: Integridad
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Warmth
The quality, state, or sensation of being warm; moderate and comfortable heat.
Example: A metaphorical winter has descend between them, as their relationship has become cold and insipid. There is no WARMTH to ensure that 'buds' are 'stirring.
en: Calor
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