7 The British Competition And Markets Authority terms
a claim
a noun
is when you express your right to something that belongs to you
Example: The company is making very serious claims.
en: une déclaration
a statement
noun
a definite or clear expression of something in speech or writing.
Example: Where is the witness' statement?
en: une déclaration
accreditation
adverb
the fact of being officially recognized, accepted, or approved of, or the act of officially recognizing, accepting, or approving of something
Example: It's a product with an accreditation.
en: accréditation
criteria
noun
a principle or standard by which something may be judged or decided.
Example: "they award a green label to products that meet certain environmental criteria"
en: Critère(s)
greenwashing
noun / V+ing
is the process of conveying a false impression or providing misleading information about how a company's products are more environmentally sound.
Example: companies involved in greenwashing behavior might make claims that their products are from recycled materials or have energy-saving benefits.
en: blanchiment écologique
misleading
adjective
giving the wrong idea or impression.
Example: "your article contains a number of misleading information"
en: trompeux
sustainability
a noun
It consists of fulfilling the needs of current generations without compromising the needs of future generations, while ensuring a balance between economic growth, environmental care and social well-being.
Example: The pursuit of global environmental sustainability is important.