In my business management technique, the Advertising Network is a very important skill to have. It is used to make yourself known and to be able to create advertisements
404 error
noun
File not found, an error reported by your web browser. A 404 error message can be the fault of the user (if they mistyped the URL, for example) or of the website publisher.
Example: A 404 error message is the bête noir of websites.
Advertising Budget
noun
The money a company spends to promote its products and services to its target audiences. An advertising budget usually covers the cost of paid media, photography, printing, mailing and support from advertising professionals.
Example: An advertising budget is important to have limits
Advertising network
noun
Example: An Advertising Network is useful for marketing
Audience segmentation
noun
A marketing strategy based on identifying subgroups within the target audience to provide more personalised messages for stronger connections.
Example: Audience segmentation is important for tailoring marketing
Brand
NOUN
The experience of a customer with a product or service that makes it different from others in the same category.
Example: it is important to have your own brand to differentiate yourself
Brand identity
noun
The experience a customer has with your product or service visually. A brand identity is made up of elements such as name, logo, colour scheme and brand style to convey a distinct brand image to customers
Example: You have to have your own brand identity, so that the customer does not forget you
business to business
Noun
describes all the activities of a company whose customers are other companies or professionals.
Example: Relationships between companies are equally important
business to consumer
noun
corresponds to the retail activity of businesses aimed at consumers.
Example: It is important to have a good relationship with your customers
buyer persona
Noun
A persona is a semi-fictional person that marketers use to define the profile of an ideal consumer or a group of target individuals
Example: determining a good persona leads to better marketing
Click-through rate
noun
The percentage of users who click on the link in your digital marketing message after seeing it
Example: The click rate is measurable. We are able to evaluate the impact that the company has!
Commitment rate
noun
indicator corresponding to the percentage of Internet users who have interacted with a publication
Example: It allows you to understand and see customer engagement with the brand
Contact form
noun
A page on a website that contains a short questionnaire that allows users to provide information about themselves and indicate their interest in being contacted about your products or services.
Example: The Contact Form allows you to collect email addresses and advertise to your people.
Customer journey
noun
Think of a customer journey as a detailed map that shows a customer's entire experience with your company.
Example: It is important to determine the Customer Journey in a shop. Because it allows us to influence them to consume
Digital marketing
noun
Any marketing that uses electronic devices to deliver promotional messages and measure its impact.
Example: Digital marketing is important for the successful development of your network
Distribution channel
noun
The path taken by a product or service from its place of creation to the person who will use it
Example: the distribution channel must be determined to know how to get the product to the customer
E-mail advertising
noun
The use of e-mail to promote a company's products and services.
Example: Advertising by e-mail is a money saver for the company
Email automation
noun
The use of predefined rules to trigger emails based on specific actions that customers do or do not take
Example: Email automation saves work time for responses
Eye tracking
noun
Measuring and recording eye movement while viewing a web page.
Example: When you look at the eye-tracking of products, you can develop specific marketing strategies
Influencer
Noun
A term that names Internet users with a reputation on a specific subject on the web and on social networks.
Example: Having good influencers makes for a good brand image
Multichannel
noun
describes a commercial approach based on the simultaneous or alternating use of several communication channels or media for marketing a product or for customer relations
Example: a company that is capable of good multi-channel demonstrates its ability to manage its advertising well
Webmarketing
Noun
is the set of techniques used in the marketing activities of a company or a brand on the Internet.
Example: Good web marketing management ensures good brand visibility