In this amazing glossary you will learn new terms about business management and marketing.
appointment
noun
An arrangement to meet someone at a particular time and place.
Example: Each contact or appointment has a certain number of properties, or attributes, such as Name, Date or Venue, which is standard for every instance of a contact.
fr: rendez-vous
brand
noun
A type of product manufactured by a particular company under a particular name.
Example: The use of the BRAND has allowed customers to recognise their product and therefore associate it will quality.
fr: Marque
business
noun
A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for-profit entities or non-profit organizations. Business types range from limited liability companies to sole proprietorships, corporations, and partnerships.
Example: By devoting a large amount of attention to the Internal environment I will achieve immediate success with the BUSINESS, however, to provide the farm with a long term future I must also closely study the General and Task environments to see how the farm can compete and improve its position in the market.
fr: Entreprise
Client
noun
A person who engages the professional advice or services of another.
Example: Moreover, auditors are no longer permitted to provide non-audit services to audit CLIENT and the increasing influence of audit committees and mandatory inclusion of non-executive directors.
fr: Client
headquarter
noun
Provide (an organization) with headquarters at a specified location.
Example: Background of Oticon Denmark's Oticon initially founded in 1904, has its headquarter in Copenhagen and more than 50 subsidiary companies and research centers all over the world.
fr: siège social
Management
noun
The act or art of managing : the conducting or supervising of something (such as a business) Business improved under the management of new owners.
Example: If the farm is working efficiently towards all three of these goals then I am employing good MANAGEMENT.
fr: Management
Market
noun
a regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
Example: As a farm manager, my business not only competes with the national market, but also within the global market.
fr: Marché
marketing
noun
Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.
Example: All aspects of the MARKETING mix must be united about what they depict of the firm and their products, if just one thing is out of place it will all not work i.e.
fr: Marketing
segmentation
noun
Segmentation of a market consists of analytically dividing it into homogeneous submarkets. This analysis is practiced in particular but not only in the field of marketing.
Example: The market needs to be divided into segments, as customers have different requirements, thus specific groups of customers should be targeted differently.
fr: Segmentation
Service
noun
The occupation or function of serving in active service.
Example: Management of Diversification Most diversification schemes require administration and horse livery is no exception to this, as in this competitive sector horse owners are looking for high levels of service.
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