Sales Glossary

10 terms

Commission
noun
Commission is additional compensation that is earned based on performance. The money typically comes from a portion of the sales revenue. Any sales related position is a common commission based job, but the percentage will be different from business to business.
Example: You will have 15% of commission on all of your sales this month.
en: Commission
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Cross-selling
noun
Cross-selling is when a sales rep finds more than one solution that will help a particular customer. This can either happen at the time of the first purchase or later on once the sales rep has created a relationship with the customer.
Example: With this consumer, I know that I can do cross-selling.
en: Vente croisée
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Forecasting
Noun
Forecasting is the act of estimating future sales so companies can make better business decisions and predict performance. Forecasts can be based on past sales data, industry comparisons, or economic trends.
Example: We need to do the forecasting for the next year by tomorrow.
en: Prévision
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Lead
noun
A lead is a person or company that has expressed interest in another company’s solution that might eventually become a customer. Businesses can gather leads through marketing, trade shows, or networking.
Example: Those people are leads for our company.
en: prospect
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Market segmentation
noun
The segmentation of a market consists in cutting it analytically into homogeneous sub-markets.
Example: It was also found that although market segmentation was more simple than multiple segmentation, it is crucial to appeal to the chosen segment in order to survive.
en: Segmentation
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Multichannel Marketing
noun
Multichannel marketing is the mixing of different distribution and promotion channels for marketing purposes.
Example: Using multichannel marketing increases the chances of receiving feedback from a variety of customers on the overall performance.
en: Marketing multicanal
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Prospecting
Verb
Prospecting is the process of looking for potential buyers. This is the first step in the sales process, and the goal is to move these prospects down the sales funnel and convert them into loyal customers.
Example: We need to go prospecting a lot this month.
en: Prospection
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Quota
Noun
A quota is a set amount of sales that a rep is expected to meet over a given time frame.
Example: We need to reach our quota this month.
en: Quota
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Target market
noun
A particular group of consumers at which a product or service is aimed.
Example: It also suggests how companies would need to go about and the various tools to be used in order to attract the customers of the desired target market.
en: Marché
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Up selling
Noun
Upselling occurs when a seller finds a higher-end solution to provide an existing customer. An example of this would be when you buy a subscription to a software tool, and the next month the sales rep attempts to upsell by showing you the ropes of a more expensive version with better features.
Example: This week we can do up selling to all our customer because of the inflation.
en: vendre plus cher
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