sales

10 business terms

B2B

Noun

Business-to-business (B2B) is a transaction or business conducted between one business and another

Example: it is best to go the b2b route instead of b2c

fr: entreprise à entreprise

B2C

noun

The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers

Example: our business model is b2c since we are a retail store

fr: vente entre entreprise et consommateur

deficit

noun

a deficit occurs when expenses exceed revenues, imports exceed exports, or liabilities exceed assets

Example: we cannot keep selling this product because we are in a deficit every year

fr: perte

gate-keeping

noun

someone standing at an entry point to prevent unwanted traffic from coming through. It's the person responsible for deciding who can get through to the decision-maker, with the goal of preventing interruption from bothersome visitors and callers.

Example: we have received a lot of unwanted calls. it might be time to invest in a gate keeping person

inbound marketing

noun

nbound marketing is all about making connections with potential customers, by creating content and experiences that answer their problems and questions – all while enhancing their experiences as a customer.

Example: 90% of our customers found out about us because we did inbound marketing.

fr: Ce genre de marketing consiste d'aller chercher le client nous meme.

influencer marketing

noun

an influencer is someone who can influence others. In influencer marketing, that influential person collaborates with a brand to promote something ...

Example: we have noticed that in 2022, 956% of our sales were made because of our collaborations with influencers. it might be a good idea to start having more influencer marketing in the future.

marketing

noun

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service

Example: in order to get more sales, we must have a better marketing strategy

fr: marketing

outbound

noun

Outbound marketing is a traditional form of marketing in which a company initiates contact with potential customers, or leads.

Example: 10% of our customers heard about us because of their friends and family. so there are outbound

fr: outbound marketing consiste simplement que le client entend parler de l'entreprise par soi meme et non par un marketing fait par l'entreprise. souvent ca va etre de bouche a orreille

outcome

noun

A business outcome is a concise, defined, and observable result or change in business performance, supported by a specific measure

Example: what is the outcome of those ads we posted on Facebook?

fr: resultat

profits

noun

a financial gain, especially the difference between the amount earned and the amount spent in buying, operating, or producing something.

Example: if we sale this pencil, will we make a profit or not?

fr: profit