There is a bunch of words I could use in my businessman career
AIDA
An acronym used in Sales that stands for Attention/Awareness, Interest, Desire, Action. They are the four steps of the now somewhat-outdated Purchase Funnel (although most agree the funnel is much more complex than what is represented in this traditional model), wherein customers travel from awareness to purchase.
Example: You have to use AIDA to keep the customer attention.
en: AIDA
B2B
Business 2 Business. B2B is a term that describes the transactional relationship between provider and client where the provider is a business and the client is another business. e.g. "Our B2B marketing strategy targets organizations in the manufacturing niche
Example: I will sell my product by B2B
en: Entreprise à entreprise
B2C
Business 2 Consumer. B2C is a term describes the transactional relationship between provider and client where the provider is a business and the client is an individual consumer. e.g. "Our B2C marketing strategy targets new moms." See also: B2B.
Example: My strategy for my product is using B2C.
en: Entreprise à consommateurs
Buying signal
A communication from a prospect indicating they are ready to make a purchase, either verbal or non-verbal. An example would be them asking the sales rep, "When can it be delivered?"
Example: I always wait for the buying signal from my customer before closing the sale.
Commission
The payment a sales rep gets when they successfully sell something; usually a percentage of sales revenue.
Example: When I sell a car I receive a commission.
Consumer
A person who uses a product or service. They may not be the actual buyer of that product; for example, if I buy my brother a pair of basketball shoes, then my brother is the consumer of those shoes, not me.
Example: In my business I have to deal with a lot of consumer everyday
Decision-Maker
The person who, or role that, makes the final decision of a sale. They are often "guarded" by a gatekeeper.
Example: I am a decision-maker in my team.
Gatekeeper
A person who, or role that, enables or prevents information from getting to another person(s) in a company.
Example: For example, a receptionist or personal assistant.
Loss Leader
Used in retail to refer to a product sold at a low price (either at break-even or at a loss) for the purpose of attracting customers into the store. The goal is for customers who go into the store to buy other items that are priced to make a profit.
Example: This milk is a loss leader in the store.
Margin
The difference between a product or service's selling price and the cost of production.
Example: This product have a good margin for our business profit.
Objection
A prospect's challenge to or rejection of a product or service's benefits, and a natural part of the sales process. Common objections often have to do with budget, authority, need, and timing (see BANT). How sales reps handle objections plays a big role in determining whether a prospect will buy.
Example: My customer had a lot of objections.
Opportunity
Though every company has different processes for defining what criteria make someone an opportunity, it's basically when a qualified lead is being worked by Sales.
Example: My sister had a huge amount of opportunities, but she never went to the Olympic.
Performance Plan
Also "Performance Improvement Plan" or "PIP." A sales rep is put on a performance plan if s/he doesn't make a certain percentage of quota over a certain period of time. Performance plans vary from company to company, but it usually starts with a written warning and further disciplinary action, including termination if necessary. The purpose of performance plans is to set clear and specific performance goals, provide a means for feedback, and develop sales skills.
Example: The performance plan is very effective at reaching our quota.
Pipeline
The step-by-step process sales reps go through to convert a prospect into a customer. The sales pipeline is often divided into stages for each step in the sales process, and the sales rep is responsible for moving opportunities through the stages. It can also refer to a visual representation of the sales process, where every open opportunity is arranged based on the sales stage they're in.
Example: You should follow the pipeline process step-by-step.
Profit Margin
A ratio of profitability that measures how much money a company actually keeps in earnings. It's calculated either as a) net income divided by revenues, or b) net profits divided by sales.
Example: We have a huge profit margin.
Prospecting
The process of searching for and finding potential buyers. Sales reps (or "prospectors") seek out qualified prospects and move them through the sales cycle.
Example: My employee is actually prospecting for new potential clients
Quota
A sales goal; a set amount of selling a sales rep is expected to meet over a given time frame, usually a month and/or quarter. It's very, very common for sales reps to have quotas, also the form they take can vary from company to company and from role to role.
Example: My client always hit the quota of cheese when they come.
Sound bite
A series of words or phrases sales reps use to respond to and overcome a customer objection.
Example: My representative always uses a sound bite.
Stage
Parts of the sales pipeline representing each step in the sales process. It's the sales rep's responsibility for moving opportunities from stage to stage. Different companies define their sales stages differently, but each one has behind it a set of requirements that need to be completed in order for an opportunity to move from one stage to the next. Names for sales stages are usually things like "Prospect," "Qualified Lead," "Demo," "Proposal," "Closed."
Example: You should not forget to use the stage.
Value proposition
"Value prop" for short. A benefit of a product or company intended to make it more attractive to potential buyers and differentiates it from competitors.