Business glossary

20 Word about business terms

Some tips of vocabulary to help me in business marketing

AIDA
It's an acronym
AIDA is a model of communication that is designed to capture the process that firms go through to reach prospective buyers to sell their products and services.
en: Attention, intérêt, désir, action
null
B2B
Acronym
Business-to-business (B2B) is a transaction or business conducted between one business and another, such as a wholesaler and retailer.
Example: B2B transactions tend to happen in the supply chain, where one company will purchase raw materials from another to be used in the manufacturing process.
en: Entreprise à entreprise
B2C
Acronym
The term business-to-consumer (B2C) refers to the process of selling products and services directly between a business and consumers
Example: Web-based community can be built to enhance B2C & C2C communication, trust and social presence
en: Entreprise à consommateur
Benefit
noun
Economic benefits are benefits that can be quantified in terms of money generated, such as net income, revenues, etc.
Example: the company made a benefit in the last quarter
en: bénéfice
Bluebird Sales
Expression
Bluebird is defined as an unexpected or a very profitable sale in business.
Example: A sales rep might say, "Fortunately, a bluebird flew right in at the end of the quarter, helping me reach my goal."
en: belle opportunité d'affaire
Buyer Behavior
group of noun
The ways a consumer identifies, considers, and chooses products and services
Example: Buyer behavior is often influenced by the consumer's needs, desires, aspirations, inhibitions, role, social and cultural environment.
en: Comportement de l'acheteur
Buyer Persona
group of noun
A semi-fictional representation of your ideal customer based on market research and real data about your existing customers.
Example: Personas help you engage more deeply with your target audience. Explore these effective buyer persona examples and build your own templat
en: personnage de l'acheteur
Buying Criteria
group of noun
All the information a consumer needs to make a buying decision. It can be written or unwritten, and often answers questions like, "what is it?; "why should I buy it?"; "what is the price?"; "why do I need it?" and so on.
Example: Understanding customers’ key buying criteria is vital to having a competitive edge
en: critère d'achat
Buying Process/Cycle
group of noun or expression
The process potential buyers go through before deciding whether to make a purchase.
Example: When you want to buy a car, you can have buying criteria.
en: Processus d'achat
Buying Signal
group of noun or expression
A communication from a prospect indicating they are ready to make a purchase, either verbal or non-verbal
Example: A prospect who is interested will show these positive buying signals
en: Signal d'achat
Closed Opportunities
Expression
A closed-won opportunity is the stage of the sales funnel in which a contact has signed on to be your customer.
Example: An umbrella term that includes both closed-won and closed-lost opportunities.
en: Opportunités de conclure
Closed-Won
Expression
A closed won opportunity is a sales deal that has reached the final Stage in your sales cycle.
Example: We will soon come to an closed-won
en: Conclusion d'une vente
Cold Calling
Expression
Cold calling is a technique in which a salesperson contacts individuals who have not previously expressed interest in the offered products or services.
Example: Cold calling is still a key strategy for successful sales teams.
en: Appel à froid
Commission
noun
A payment to someone who sells goods that is directly related to the amount sold, or a system that uses such payments:
Example: When the house was sold, the seller got a commission.
en: Commission
Consumer
noun
A consumer is a person or a group who intends to order, orders, or uses purchased goods, products, or services primarily for personal, social, family.
Example: Solutions for everyday consumer topics like complaint resolution and consumer protection.
en: Consommateur
Conversion Path
expression
Conversion path definition: conversion path refers to the sequence of steps taken by a website user that lead to the brand's desired end result.
Example: Put simply, a conversion path is the process of turning an unknown web user into a lead.
en: Un chemin de conversion
Cross-Selling
verb
Cross-selling is to sell related or complementary products to an existing customer. Cross-selling is one of the most effective methods of marketing.
Example: They can cross-sell to the bank's existing customers and introduce life insurance and pensions products.
en: Vente additionnelle
Customer Relationship Management (CRM)
Acronym
Customer relationship management (CRM) is a technology for managing all your company’s relationships and interactions with customers and potential customers.
Example: A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
en: Gestion de la relation client
Decision-Maker
Noun group
A decision maker is the person or group of individuals who is responsible for making strategically important decisions based on a number of variables, including time constraints, resources available, the amount and type of information available and the number of stakeholders involved.
Example: Eventually, the market is the only DECISION-MAKER as we will see in the next point.
en: Celui qui prend les décisions / le patron
Discovery Call
Expression
A discovery call is the first conversation a salesperson has after a prospect shows initial interest
Example: Your sole purpose on a discovery call is to learn everything you can about your buyer's needs.
en: Appel découverte