A customer is an individual or business that purchases
another company's goods or services.
Example: The customer must be the most important thing in our company
es: clientes
Decline
verb
sales begin to decline and the business has to decide
whether to withdraw the item or use an extension strategy to bolster sales
Example: Warehouse sales in the last 3 months have been declining
es: Disminución
Direct marketing
pharse
Direct marketing: takes place when firms make contact with
individual consumers using tactics such as ‘junk’ mail shots and
weekly ‘special offer’ emails
Example: our business employs direct marketing with its clients through electronic commerce
es: Marketing directo
Growth
noun
the act or process, or a manner of growing; development;
gradual increase
Example: the growth of our warehouses in the city of Sincelejo has been successful
es: crecimiento
Launch
Noun
begin something such as a plan or introduce something new
such as a product
Example: The launch of our size plus campaign is on December 25, 2021
es: Lanzamiento
Lifecycle
Noun
life cycle is a course of events that brings a new product
into existence and follows its growth into a mature product and
eventual critical mass and decline
Example: the life cycle of our product is around 5 years
es: Ciclo vital
Marketing mix
phrase
The marketing mix is the combination
of product, price, place and promotion for any business venture
Example: Stop smile's marketing mix is aimed at the plus size youth population
es: Mezcla de mercadeo
Objectives
noun
is defined as someone or something that is real or not
imagined
Example: The main objective of the store is to satisfy the needs of the population
es: objetivos
Place:
noun
is the point where products are made available to customers
Example: the place where the store smile stop is located is the red door street
es: lugar
Price
noun
Price is the amount customers are charged for items
Example: the price of the Stop Smile pants is accessible to anyone
es: precio
Product
noun
A product is goods or a service that is sold to customers or
other businesses
Example: The products we offer are plus size clothing for young people
es: producto
Promotion
Noun
refers to the methods used by a business to make
customers aware of its product
Example: The promotion of the day is for the purchase of a pants, take the second at half price
es: promocion
Retailers
adjetive
is the distribution process of a retailer obtaining goods or
services and selling them to customers for use.
Example: Store Smile supports retailers for their entrepreneurship
es: Minorista
Segment
noun
A segment is a component of a business that generates
its own revenues and creates its own product, product lines, or
service offerings.
Example: the Store Smile Stop project was based on the demographic market segment
es: segmento
Strategy
Noun
is a plan of action to achieve short, middle and long term
desired goals
Example: the store's sales strategy is to design and sell exclusive designs
es: Estrategia
Wholesale
Noun
A distributor that sells products to a retailer
Example: the Stop Smile store is a wholesale distributor of t-shirts
