Second Glossary

25 null terms

Acrylic/ Acrílico

English: Acrylic is a kind of plastic, fabric, fiber, or paint that's made from acrylic acid.

Example: ACRYLIC has been employed as the casing to allow visual insight into the turbine's operation.

es: El acrílico es un tipo de plástico, tela, fibra o pintura que está hecho de ácido acrílico

advertising Campaign /Campaña Ambienta

English: An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC)

Example: The launch was accompanied by a high-profile ADVERTISING CAMPAIGN.

es: Una campaña publicitaria es una serie de mensajes publicitarios que comparten una sola idea y tema que conforman una comunicación de marketing integrada (IMC).

advertising message / Mensaje Publicitario

English: The main purpose of the advertising message is to attract the attention of the target audience. The goal is for the audience to know these services, or products, and end up consuming them generating the expected sales that the company intends to achieve.

es: El mensaje publicitario tiene como principal cometido captar la atención del público al que va dirigido. El objetivo es que la audiencia conozca esos servicios, o productos, y acabe por consumirlos generando las esperadas ventas que pretende conseguir la empresa.

Billboard Advertising/ Espectaculares Publicitarios

English: It is a mass-market medium that is used to broadcast messages for branding and support campaigns

Example: The global BILLBOARD outdoor ADVERTISING market is projected to grow at a CAGR of 7.56% during the period 2014-2019.

es: Es un medio de mercado masivo que se utiliza para difundir mensajes para campañas de marca y apoyo.

Concept/ Concepto

English: It's a general idea about a thing or group of things, derived from specific instances or occurrences.

Example: It is sometimes easier to illustrate an abstract CONCEPT by analogy with something concrete.

es: : Es una idea general sobre una cosa o un grupo de cosas, derivada de instancias o sucesos específicos.

Exhibitor/ Exhibidor

English: In simple terms, an exhibitor is a company that showcases its products or services at an exhibition event.

Example: : He is an EXHIBITOR whose triumphs in the past are represented by innumerable first, second, and special prizes.

es: . Spanish: En términos simples, un expositor es un objeto en una empresa que exhibe sus productos o servicios en un evento de exhibición.

Exterior Design/ Diseño Exterior

English: It is the application of graphic design in conjunction with advertising applied abroad, with billboards, advertisements, etc.

Example: EXTERIOR DESIGN would include, for example, the design of your garden, deck and patio.

es: Es la aplicación del diseño gráfico en unión con la publicidad aplicada al exterior, con espectaculares, anuncios, etc.

Floor Print/ Adherible en Piso

English: Decorative element attached to the floor in the hallway of the Point of Sale to highlight a brand or product in the display area.

Example: Here is why you might want to consider FLOOR PRINT advertising in your next marketing campaign.

es: Elemento decorativo adherido al piso en el pasillo del Punto de Venta para destacar una marca o producto en la zona de exhibición.

Foam Board/ Cartón de Pluma

English: The Foam Board is a standard product for the sign and graphic arts industry. The panels typically consist of an extruded polystyrene foam.

Example: The FOAM BOARD is a 5 mm sheet of foam material, covered with a smooth surface.

es: El Foam Board es un producto estándar para la industria de letreros y artes gráficas. Los paneles consisten típicamente en una espuma de poliestireno extruida.

Frontage/ Fachada

English: The front part of a building that faces a road or river, or land near a road or river.

Example: A FRONTAGE of a building is a wall which faces a public place such as a street or a river.

es: La parte delantera de un edificio que da a una carretera o un río.

Furniture / Mobiliario

Furniture/Furnishings. Furniture, fittings, and other decorative accessories, such as curtains and carpets, for a house or room.

Example: Merchandising of the category of seduction uses furniture to decorate and animate a space.

es: Conjunto de muebles de una casa o de una casa.

Icon/ Ícono

English: A sign or representation that stands for its object by virtue of a resemblance or analogy to it.

Example: Example: Click the flag ICON at the top of the web page to toggle the language to English.

es: Un signo o representación que muestra un objeto en virtud de una semejanza o analogía con él.

Merchandising/ Mercadotecnia

English: Set of techniques and studies that aim to improve the commercialization of a product..

Example: Numbers should be increased in Mass MERCHANDISING stores were shopping habits is over 30%.

es: Conjunto de técnicas y estudios que tienen como objeto mejorar la comercialización de un producto.

Mural

English: A mural or wall painting is a figurative art technique painted or applied directly on a wall or wall.

Example: Example: Nationalism was hence instilled through popular means: MURAL painting, the corrido ballad, film, and to some extent, epic literature.

es: Spanish: Un mural o pintura mural es una técnica de arte figurativo pintada o aplicada directamente sobre un muro o pared.

Pictogram/ Pictograma

English: Is a graphic symbol that conveys its meaning through its pictorial resemblance to a physical object.

Example: PICTOGRAMS have been popularized in use on the web and in software, better known as "icons" displayed on a computer screen in order to help user navigate a computer system or mobile device.

es: Spanish: Es un símbolo gráfico que transmite su significado a través de su semejanza pictórica con un objeto físico.

Promote / Promocionar

Promotion/Promote. Give publicity to (a product, organization, or venture) so as to increase sales or public awareness.

Example: It’s a graphic designer's job to choose the correct channels to promote their clients' message.

es: Acción de promocionar a una persona, un producto o un servicio por medio de varios canales de publicidad y promoción.

Promotion/ Publicidad

English: Is the all activities which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others.

Example: P&G should also have more aggressive PROMOTION campaigns to attract end consumer and also to increase awareness of the products.

es: Son todas las actividades que comunican el producto, la marca o el servicio al usuario. La idea es concienciar, atraer e inducir a la gente a comprar el producto, con preferencia sobre otros.

signage / Señalética

Signage. Signs collectively, especially commercial or public display signs.

Example: Signage is a technical discipline that collaborates with organizational engineering, architecture and space conditioning.

es: Es parte de la ciencia de la comunicación visual que estudia las relaciones funcionales entre los signos de orientación en el espacio y los comportamientos de los individuos.

Signage/ Señalización

English: Graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.

Example: Designers are working with local Native American tribes on patterns and designs to be incorporated into such elements as pavers and SIGNAGE.

es: Diseños gráficos, como símbolos, emblemas o palabras, utilizados especialmente para identificación o como medio para dar instrucciones o advertencias.

Signs/ Letrero

English: The sign is an advertisement that consists only of letters, although it may have attached images.

Example: The Hollywood SIGN is a famous gigantic sign located on top of a mountain called "Cahuenga peak".

es: El letrero es un aviso publicitario que consta solo de letras, aunque puede disponer de imágenes adjuntas.

Speaker/ Hablador

English: It draws attention and provides information about a product, attached to a display.

Example: Example: The SPEAKER who was posted at Walmart works to showcase the product, increasing Danonino's sales.

es: Llama la atención y brinda información de un producto, adherido a un exhibidor.

Standee/ Estante de pie

English: Display that is placed on the floor of department stores to visually promote a product.

Example: A STANDEE of the new Marvel movie was displayed in the corridors of the cinema.

es: Exhibidor que se coloca en el piso de las tiendas departamentales para promocionar visualmente un producto.

Stopper/ Rompe Tráfico

English: Signage element is located perpendicularly on the shelves and displays.

Example: : The shopper marketers have achieved that 68% of the purchases are impulsive, according to data from Statista and with the STOPPER the purchase decision can be reinforced.

es: Elemento de señalización se ubica perpendicularmente en las estanterías y los exhibidores.

Strategy/ Estrategia

English: Is the intelligent allocation of resources through a unique system of activities to achieve a goal.

Example: Marks' business STRATEGY was also clear and focused; placing particular emphasis on quality of goods and customer service, efficiency in production and operating procedures and good relationships with suppliers and customers.

es: Es la asignación inteligente de recursos a través de un sistema único de actividades para lograr un objetivo.

Vinyl/ Vinil

English: Synthetic resin or plastic consisting of polyvinyl chloride or a related polymer, used for wallpapers and other covering materials and for record

Example: Protective glasses and VINYL gloves will be worn at all times.

es: Resina sintética o plástico que consiste en cloruro de polivinilo o un polímero relacionado, utilizado para papeles pintados y otros materiales de recubrimiento y para registros.