GLOSSARY

19 Market segmentation vocabulary terms

Appearance: Sustantive; the way that someone or something looks.
Brand: Sustantive; a type of product manufactured by a particular company under a particular name.
Business: Sustantive; Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying out commercial operations, buying and selling products or services.
Competition: Verb; The activity or condition of striving to gain or win something by defeating or establishing superiority over others.
Contrast: Sustantive; the state of being strikingly different from something else in juxtaposition or close association.
Distribution: Verb; the action of sharing something out among a number of recipients.
Features: Sustantive; A distinctive attribute or aspect of something.
High price: Sustantive; costing a great deal; expensive.
life cycle: Sustantive; the series of changes in the life of an organism including reproduction.
Luxurious: Sustantive; extremely comfortable or elegant, especially when involving great expense.
Market segment: Sustantive; divides a market into smaller segments of buyers who have different needs, characteristics, and behaviors that require differentiated marketing mixes or strategies.
marketing strategy: Sustantive; a plan of action designed to promote and sell a product or service.
Mass market: Sustantive; The market for goods that are produced in large quantities.
Only: Sustantive; and no one or nothing more besides; solely.
Packaging: Sustantive; materials used to wrap or protect goods.
Premium: Sustantive; an additional amount of money, above a standard rate or amount.
Price: Sustantive; the amount of money expected, required, or given in payment for something.
Technology: Sustantive; the application of scientific knowledge for practical purposes, especially in industry.
Television adverts: Sustantive; A television commercial or advertisement is an audiovisual support to an audience through the electronic medium known as television.