Write the vocabulary (20 words) from the reading, and make a Glossary: Organize the words in alphabetic order and write the meaning of each word.
Advertising
noun
The activity or profession of producing advertisements for commercial products or services. "an advertising agency".
Example: The judge ruled that they had 'exploited children' with their ADVERTISING, produced 'misleading' ADVERTISING, been 'culpably responsible' for cruelty to animals.
es: Publicidad
appearance
noun
Substantives are used to designate things, living beings or ideas
Example: The businessman takes care of his appearance
es: apariencia
benchmarking
adjective
It is the study of the activity of the competition.
Example: this resource helps companies so that their products or services can compete in the market. This research also serves as a guide to know the good results that other companies in the same sector have had, or the failures to avoid.
es: Análisis comparativo
boost
noun
Make a thing or person move in one direction or speed it up by applying force; Increase action
Example: The government took measures to boost employment.;There was a boost in sales this month because of the promotion
es: aumento
Business
noun
A business is defined as an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for-profit entities or non-profit organizations. Business types range from limited liability companies, sole proprietorships, corporations, and partnerships
Example: -that need affiliation and those that need power ( BUSINESS Knowledge Centre, 2006). Employees with a [agriculture]
- Within the farming BUSINESS there are many stakeholders, the main ones of which are listed below: - Customers
es: Negocios
changing
adjective
that changes often
Example: I have to adapt to a changing working environment
es: cambiante
Client
noun
A person or organization using the services of a lawyer or other professional person or company. "insurance tailor-made to a client's specific requirements.
Example: This has clearly been a success for the company, resulting in increased profitability, CLIENT base, repeat business, customer satisfaction and employee morale.
es: cliente
extended
adjetive
dilated, developed, loose, large, spacious, broad
Example: In recent months, the use of the networks has been extended
es: extendido
Feature
noun
A distinctive attribute or aspect of something.
Example: The single entrance which has been proposed as a defensive FEATURE.
es: caracteristica
Findings
noun
Material or immaterial thing that is found or discovered
Example: The experts related their findings with local weather conditions
es: resultados
High price
adjetive
Costing a great deal; expensive.
Example: If it is high, they will set their prices high to compensate for the HIGH PRICE of inputs (e.g. raw materials
es: precio alto
Inexpensive
adjetive
That it has a low price in relation to other similar goods
Example: Trains and buses are recommended as an inexpensive means of transport
es: Económico, barato
Market
noun
A market is defined as the sum total of all the buyers and sellers in the area or region under consideration. The area may be the earth, or countries, regions, states, or cities. The value, cost and price of items traded are as per forces of supply and demand in a market
Example: As a farm manager, my business not only competes with the national MARKET, but also within the global MARKET. There may be occurrences abroad that can affect the UK MARKET
es: Mercado
Meets
verb
Fill a need or grant someone a wish
Example: The product is designed to meet customer needs
es: satisfacer
Packaginng
noun
The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean. Packaging is more than just your product's pretty face.
Example: Cargo handling: facilitates the counting, distribution and transportation of packages.
es: embalaje
research
noun
Investigate action; Result of research
Example: Research is necessary to the advancement of science
es: investigacion
sells
verb
Giving someone something in exchange for a certain amount of money.
Example: If you don't want to sell the house, you can rent it
es: vender
Store
noun
An establishment in which any type of consumer product is sold.
Example: Tesco believes that the needs of its customers are far more important than awards for STORE design. However, it recognises the essential factors of a successful STORE as simple, easy to navigate, clean and uncluttered.
es: tienda
target
noun
Who makes value judgments based on facts and logic, and not on their own feelings or sensations
Example: We are working hard to achieve our target
es: Objetivo
Tecnology
noun
Tecnology
Example: The creation of robots for the automation of repetitive tasks or animal cloning.
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