20 This glossary is about marketing terms that are basic and useful for expanding your vocabulary. terms
This is about getting vocabulary in a Marketing context.
Application
Noun
In computer science, an application in a computer program designed as a tool to allow a user to perform one or several types of tasks.
Example: A web browser is an application and websites are content and services.
en: Aplicación
Brand
Noun
Is a primary trademark and the set of identifiers with which it relates and offers a product or service in the market.
Example: This brand is luxurious.
en: Marca
Business
Noun
Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying out commercial operations, buying and selling products or services.
Example: My company's business is a priority.
en: Negocios
Client
Noun
Is the person or company receiving a good, service, product or idea, a change of money or other item of value.
Example: My star client.
en: Cliente
Company
Noun
Entity in which capital and labor are involved as factors of production of industrial or commercial activities or for the provision of services.
Example: The most recognized company in this place is Coca-Cola.
en: Compañia
Demand
Noun
Total amount of goods and services that can be acquired at different market prices per consumer or more.
Example: The demand for this product is high.
en: Demanda
Goods
Noun
Material or immaterial things that, from a legal point of view, are objects of law, in he same way that, from an economic perspective, they are limited and, consequently, have a value that can be defined in the monetary terms.
Example: I acquired the goods from my company.
en: Bienes
Market
Theoretical place where the supply and demand of products and services are located and the prices are determined.
Example: The market is the basis of the economy in the world.
en: Mercado
Marketing
Noun
Is the social and administrative process for which groups and individuals meet their needs when creating and exchanging goods and services.
Example: The keys to successful marketing: focus, positioning and differentiation.
en: Marketing
Packaging
Noun
Material that encloses an article with or without packaging, in order to preserve it and facilitate its delivery to the consumer.
Example: Packaging is also a crucial element in product communication: if you want to surprise, innovate in packaging, since it is the first thing the user sees.
en: Embalaje
Price
Noun
Amount of money that allows the acquisition or use of a good or service.
Example: The price of that lipstick is very expensive.
en: Precio
Product
Noun
Eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption
Example: The product they presented to me today was incredible.
en: Produto
Promotion
Noun
Advertising campaign that is made of a specific product or service for a limited time through an attractive offer
Example: The promotion was fifty percent.
en: Promoción
Research
Verb
Research is an activity aimed at obtaining new knowledge and its application for solving problems or questions
Example: I researched enough information.
en: Investigar
Rivalry
Noun
Market structure in which there are enough bidders and claimants not to influence the price
Example: The rivalry of the company is under our noses.
en: Rivalidad
Salary
Adjective
Money that a person receives from the company or entity for which they work as pay, usually periodically
Example: This week's salary was low.
en: Salario
Sales
Noun
It is a consensual, bilateral, onerous and typical contract in which anything of the parties (seller) is obliged to give something in favor of the other (buyer) a change of a price in money.
Example: The sales have increased significantly.
en: Ventas
Service
Noun
A service in a set of activities that seek to satisfy the needs of a client
Example: The service met my expectations.
en: Servicio
Supply
Noun
Quantity of goods or services that producers are willing to sell to consumers under market conditions.
Example: Once the food supply is interrupted.
en: Suministro
Technology
Noun
A set of instruments, technical resources or procedures used in a specific field or sector.