Marketing Workshop

20 Supply and demand marketing glossary. terms

In this glossary we find words referring to the topic of marketing in supply and demand.

1. Adverts:
According to the dictionary of the "American Marketing Association (A.M.A.)", an advertisement (advertisement) is "any persuasive message placed in the media in paid or donated time or space, by an identified individual, company or organization".
Example: The supercool company makes the best adverts.
es: Anuncios
stock
2. Appearance:
features, appearance, price and distribution
Example: The appearance of the product generates higher sales.
es: : Apariencia
The best coca-cola ads
3. Boost:
to freshen a tired brand and so boost sales.
Increase or boost sales of a certain product or service.
Example: The strategy served to boost the sales of the month.
es: Aumentar
boost
4. Brands:
in Paris only sells premium brands.
It is the sign that allows distinguishing in a market the products and services of a company
es: Marcas
the best brands
Business:
By identifying specific customer needs a business
Example: Transactions designed and carried out between different companies.
es: Negocio
business
Changing:
New technologies and changing fashion
changing:
New technologies and changing fashion
modification or reform that is carried out
Example: Business has been changing.
es: cambiando
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Customer:
By identifying specific customer needs
Person who accesses a product or service through a payment.
Example: Marcos you have gained new clients.
es: Cliente
customers
Features:
can adjust the features, appearance, price
attribute that is part of the character.
Example: The characteristics of this product are unique.
es: Caracteristica
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Findings:
They are the result of the comparison that is made between the criterion and the situation.
Example: The findings found in the audit are favorable.
es: Hallazgos
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High Price:
best materials but comes at a high price
Notable rise in the price of a product or service.
Example: The high price of freight alters the value of the product.
es: precio alto
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Life Cycle:
services have a limited product life cycle.
Consists of aggregate demand for a long time.
Example: The life cycle of the merchandise comprises four phases.
es: Ciclo de vida
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Mass Market:
cheap and cheerful jewellery for the mass market is best sold
Is the mass production and distribution of the same product.
Example: The mass market creates the largest potential market.
es: Mercado masivo
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Packaging:
extended by changing packaging to freshen a tired brand
Materials, procedures and methods that serve to present, manipulate and store a mechanism.
Example: The lipstick packaging is defective.
es: Embalaje
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Place:
Example: The place of the exhibition is badly located.
es: lugar
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Price:
can adjust the features, appearance, price and distribution
Is the cost of something and that represents income.
Example: The price will be set according to the increase in the dollar this month.
es: Precio
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Promoted:
supermarkets and can be promoted using television adverts.
It is an element that serves to inform and persuade the market of the existence of a product.
Example: This month's advertising has promoted product rotation.
es: promovido
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Selling:
promoted using personal selling sales assistants
Personal process of helping or persuading a potential customer.
Example: The sale made was very productive.
es: venta
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Strategy:
System developed to obtain certain results.
Example: The boost strategy did not deliver the expected results.
es: Estrategia
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Target:
Purpose to be achieved
Example: The sales target increased for this month
es: Objetivo
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