Marketing glossary

20 Marketing vocabulary terms

vocabulary has close to the marketing topic

Advertising
noun
Dissemination or dissemination of information, ideas or opinions of a political, religious, comercial, etc, with the intention that someone acts in a certain way, think according to ideas or not be a specific product
Example: Converse: “Shoes are boring. Wear tennis
en: publicidad
Advertising
Application
noun
In computer science, an application in a computer program designed as a tool to allow a user to perform one or several types of tasks
Example: Microsoft Word
en: aplicación
microsoft
Brand
noun
Is a primary trademark and the set of identifiers with which it relates and offers a product or service in the market
Example: Mc Donalds
en: marca
Brand
Business
noun
Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying out commercial operations, buying and selling products or services
Example: sale of technological products
en: negocio
Business
Client
noun
Is the person or company receiving a good, service, product or idea, a change of money or other ítem of value
Example: when a mother always buys the same brand of diapers for her child, the mother will be the customer
en: cliente
client
company
noun
Entity in which capital and labor are involved as factors of production of industrial or comercial activities or for the provision of services
Example: coca cola company
en: empresa
coca cola
demand
noun
Total amount of goods and services that can be acquired at different market prices per consumer or more
Example: increase in the price of a product
en: demanda
demand for a product
Goods
noun
Material or inmaterial things that from a legal point of view, are objects of law, in the same way that, from an economic perspective, they are limited and, consequently, have a value that can be defined in the monetary terms
Example: consumer goods
en: bienes
property
Market
noun
Theoretical place where the supply and demand of products and services are located and the prices are determined
Example: the supermarket
en: mercado
supermarket
Marketing
noun
Is the social and administrative process for which groups and individuals meet their needs when creating and exchanging goods and services
Example: offers a different user experience
en: mercadeo
marketing
Packaging
noun
Material that encloses an article with or without packaging, in order to preserve it and facilitate its delivery to the consumer
Example: in the case of milk, an individual carton would be a primary packaging and the cardboard box containing the six-pack would represent a secondary packaging
en: embalaje
milk packaging
price
noun
Amount of money that allows the acquisition or use of a good or service.
Example: If a product to be produced cost US $ 100.00 (one hundred dollars), the price for which it will be sold in the market must be greater than 100 dollars
en: precio
price of a product
Product
noun
Eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption
Example: a computer
en: producto
a computer
Promotion
noun
Advertising campaign that is made of a specific product or service for a limited time through an attractive offer
Example: If a restaurant does a 2 × 1 promotion, a customer is most likely accompanied by a friend or family member
en: promoción
promotion
Research
noun
Research is an activity aimed at obtaining new knowledge and its application for solving problems or questions
Example: Observation of the behavior of animals in their natural habitat
en: investigar
research
Rivalry
noun
Market structure in which there are enough and claimants not to influence the price.
Example: price competition
en: rivalidad
commercial rival
Sales
noun
It is a consesual, bilateral, onerous and typical contract in which anything of the parties (seller) is obliged to give something in favor of the other (buyer) a change of a price in money
Example: offer a product or service to another person
en: ventas
product sales
Service
noun
A service in a set of activities that seek to satisfy the needs of a client
Example: food service
en: servicio
food service
Supply
verb
Quantity of goods or services that producers are willing to sell to consumers under market conditions
Example: We can refer to the supply of fruits that a supermarket has and that its customers will be able to purchase
en: suministro
supply chain
Technology
noun
A set of instruments technical resources or procedures used in a specific field or sector
Example: 3d print
en: tecnologia
computer