markething
markething
20 Market management terms
This glossary is based on marketing terms and idioms.
- advertising
- An advertising spot is an advertisement made up of a persuasive message, visual elements, aural, images and music that serve to stimulate users to buy or identify with a brand.
- bechmarking
- It is the process of creating, collecting, comparing and analyzing key indicators that allow to measure the performance of the most important processes and functions within a company. These indicators are known as “benchmarks” and serve as a standard for business success.
- demand
- Demand is the amount of goods and / or services that buyers or consumers are willing to acquire to satisfy their needs or desires, who also have the ability to pay to carry out the transaction at a specified price and in a set place. "
- high price
- price given to a product or service.
- life cycle
- The human life cycle refers to the growth and development process that people go through from birth to death.
- location
- Location-based marketing is defined as the use of mobile marketing to reach consumers who are located in a specific geographic area. That is, the location of the customer, in terms of longitude and latitude, is the factor that determines who the campaign is targeting.
- market
- By market economy is understood the organization, allocation of the production and consumption of goods and services that arises from the game between supply and demand. ... The first are those that tend to ensure the functioning of the laws of the market. As an example, we can cite the antitrust legislation.
- market segmentation
- Market segmentation is the first step in determining who your marketing efforts should be targeting by identifying target groups. To do this, a company divides the heterogeneous global market into homogeneous subareas
- marketing strategy
- A marketing strategy is the creation of actions or tactics that lead to the fundamental objective of increasing sales and achieving a sustainable competitive advantage.
- mass market
- It aims to reach the largest possible number of consumers in any medium and in any form, also called the mass market. ... An example would be a product like toothpaste, it is a product that everyone uses and its advertising is aimed at all consumers in general.
- mercadeo
- Marketing is the function within the company whose role is to identify both the needs and desires of consumers and / or clients, determine markets, design products and services that generate value chains for these consumers and clients, through a sustainable and lasting relationship. to be assured ...
- offer
- Offer, refers to the amount of goods, products or services that are offered in a market under certain conditions
- packaging
- For years we have been working with clients who have online or e-commerce stores, month by month, increasing quality traffic by traffic source. With the aim of increasing conversions and therefore selling more.
- panning
- Of the panorama or relative to it: panoramic view. Done or seen at a distance that allows you to contemplate the whole of what you want to cover: a panoramic view of the city.
- partner
- to a group of two people in a more or less formalized affective relationship: courtship, marriage or domestic partnership
- planimetry
- Part of the topography that deals with the measurement and representation of a portion of the earth's surface on a flat surface.
- price
- Amount of money that allows the acquisition or use of a good or service.
- product
- Cosa producida natural o artificialmente, o resultado de un trabajo u operación.
- supply
- The supply is the endowment of a good, which must go through a whole process to go from the producer to the consumer or final beneficiary. ... That is, it covers the acquisition and transformation of inputs or raw materials, and even the delivery of the final good to the consumer.
- technology
- Technology is the set of scientifically ordered technical knowledge that allows the design and creation of goods and services that facilitate adaptation to the environment and satisfy both the essential needs and desires of humanity.