This glossary will help you learn different business terms to improve your business knowledge and interactions.
Accounting
Noun.
The action or process of keeping financial accounts.
Example: An understanding of accounting techniques is a major requisite for the work of the analysts.
fr: Comptabilité.
Assets
Noun.
Property owned by a person or company, regarded as having value and available to meet debts, commitments, or legacies.
Example: Households accumulate wealth across a broad spectrum of assets.
fr: Les atouts.
Balance Sheet
A statement of the assets, liabilities, and capital of a business or other organization at a particular point in time, detailing the balance of income and expenditure over the preceding period.
Example: The balance sheet provides a static picture of the financial position at a point in time.
fr: Bilan.
Brand positioning
Noun.
Brand positioning is the way you differentiate yourself from your competitors and how consumers identify and connect with your brand.
Example: The unique and defendable point of difference is the heart of the brand positioning statement.
fr: Positionnement de la marque.
Cash flow
Noun.
The total amount of money being transferred into and out of a business, especially as affecting liquidity.
Example: The Company will continue its efforts to generate positive operating cash flow throughout the balance of fiscal 2001.
fr: Des flux de trésorerie.
Fixed costs
Noun.
Business costs, such as rent, that are constant whatever the quantity of goods or services produced.
Example: Their retail branches are a fixed cost, so the more business they put through them the better.
fr: Coûts fixes.
Marketing strategy
Noun
A plan of action designed to promote and sell a product or service
Example: At first glance, mix music may seem to be a musical compromise - a crossover marketing strategy to capture the interests of diverse listeners
fr: Stratégie marketing
Profitability
Noun.
The degree to which a business or activity yields profit or financial gain.
Example: It gives the company a sustainable profitability.
fr: Rentabilité.
Revenue
Noun.
Income, especially when of a company or organization and of a substantial nature
Example: His priority was to raise government revenue and to lower expenditure.