This glossary aims to provide all the information about marketing and to delve into the terms or concept of this.
BRAND
noun
A brand (in English brand) is a primary commercial identification or the set of several identifiers with which a product or service is related and offered in the market.
The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual. Brands are intangible, which means you can't actually touch or see them. As such, they help shape people's perceptions of companies, their products, or individuals. Brands often use identifying markers to help create brand identities within the marketplace.
Example: This can also give a firm a competitive advantage due to the maturity of this BRAND consumers would be more willing to give out personal details.
es: marca
BUSINESS
Noun
The term business refers to an organization or enterprising entity engaged in commercial, industrial, or professional activities. Businesses can be for-profit entities or they can be non-profit organizations that operate to fulfill a charitable mission or further a social cause. Businesses range in scale from sole proprietorships to international corporations and can range in size from small to large.
Example: I must move with these changes and understand them to keep my customers and stay in BUSINESS.
es: Negocio
BUSINESSMEN
Noun
An entrepreneur is that person or group of people who, individually or collectively, sets the objectives and makes strategic decisions about the goals, means, administration and control of the companies and assumes both commercial and legal responsibility against To thirds
Example: Owing to chronic mismanagement exemplified by Chabán, certain BUSINESSMEN regularly jeopardise safety within their companies in order to compress costs or prevent theft.
es: Empresarios
CHEAP
adjective
An object or service is considered cheap when it has a low price compared to others in the same category. Sometimes the term cheap is associated with low quality, although it does not have to be real
Example: A £1 change in the price of an expensive good produce a small response but £1 change in the price of a CHEAP good produce a large response.
es: barata
barato
COMPANY
Noun
Entity in which capital and labor intervene as factors of production of industrial or commercial activities or for the provision of services.
Example: It is important that the COMPANY is honest with its self when it analysis itself, and that it picks a COMPANY with a similar goal and mission statement.
es: Empresa
COMPETITION
Noun
In economics, competition is the condition in which the different economic agents that participate in a market apply better strategies so that they can obtain a limited good and manage to minimize their costs, maximize their profits and remain active and innovative in front of other agents.
Example: I then looked at the organisational analysis that could be used to compare the business to industry leaders and COMPETITION, and how other areas of the business can be monitored other than just finance.
es: Competencia
DISTRIBUTION
Noun
Competition is understood to be one in which there is an indefinite number of buyers and sellers who try to maximize their profit or satisfaction. Thus, the prices determined are solely by those of supply and demand.
Example: One way of marketing was the DISTRIBUTION of free samples in hospitals to new mothers.
es: Distribución
GOODS
Noun
The term Goods is the plural of the word good; they refer to anything, tangible or intangible, that is useful to man and satisfies, directly or indirectly, some individual or collective desire or need, or that contributes to the well-being of individuals.
From an economic point of view, we would be talking about goods as immaterial and material objects capable of having a value. And legally, they are all those deserving of protection by the law or legal system (life, health, family, heritage, etc.), susceptible to private appropriation.
Example: The farm should be able to effectively compete with the lower priced and higher quality GOODS that some farms may produce.
es: bienes
MARKET RESEARCH
Noun
Market research is the necessary tool for the identification, collection, analysis, dissemination and systematic and objective use of information, in order to improve decision-making related to marketing.
Example: Given forecasts for market growth and the MARKET RESEARCH into current and projected market shares it is possible to predict demand quantities and as such suitable production levels.
es: Investigación de mercado
MARKETING
Noun
Marketing is the science and art of exploring, creating, and delivering value to meet the needs of a for-profit target market.
Example: Advertising also plays a role in supporting other areas of MARKETING activity.
es: Márketing, mercadeo
MASS MARKET
Noun
the market for goods that are produced in large quantities.
Example: It would be a product like toothpaste, it is a product that everyone uses and its advertising is aimed at all consumers in general.
es: mercado de masas
PACKAGING
Noun
It is a container or envelope that temporarily contains products mainly to group units of a product thinking about its handling, transport and storage.
Example: He also introduces Pre-actor to aid in stock control and CAD systems to add value in his timber PACKAGING business.
es: embalaje
PREMIUM
Adjetives
It is an adjective that is used to describe a service or a product with special characteristics, of superior quality than the average. Typically, premium is a privilege for those consumers who pay an additional amount.
Example: The Early Lambing Flock The early lambing system is designed to achieve the best margin out of the early-season PREMIUM prices for spring lamb.
es: premium
PRICE
Noun
The price is the payment or reward that is assigned to obtain goods or services or, more generally, to any merchandise
Example: Exchange rates: The exchange rate between countries will affect the PRICE of the product and also the amount of import and export that occurs.
es: PRECIO
PRODUCT
Noun
It is an eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption.
Example: Type of advertising used by a company depends on the stage it's in, in the PRODUCT life cycle.
es: Producto
PROMOTION
Noun
It is the action of promoting a person, thing, service, etc. Its objective is to promote and disseminate products, services, goods or ideas, to publicize and persuade the public to carry out an act of consumption
Example: PROMOTION alone does not equal success, other factors from the marketing mix have to be incorporated.
es: Promoción
SALES
Noun
are the activities carried out to encourage potential customers to make a certain purchase. The concept of sales is very broad, but it basically consists of the act of negotiation in which one party is the seller and the other the buyer.
Example: The latter had export and import monopolies so as to administer producer and domestic SALES prices, respectively (WTO, 2001).
es: Ventas
SEGMENTATION
Noun
Market segmentation, also known as customer segmentation or audience segmentation, is a method by which potential customers can be divided into different groups, which allow companies to send personalized messages to the correct audiences.
Example: This fundamental aspect of marketing is known as SEGMENTATION.
es: segmentación
SERVICE
Noun
A service could be a set of activities that seek to satisfy the needs of a client.
Example: The study concludes that "even poor farmers are willing to pay for a SERVICE that improves their economic efficiency and ability to earn a living.
es: servicio
STRATEGY
The strategy is a procedure arranged for decision-making and / or to act in the face of a certain scenario. This, seeking to achieve one or more previously defined objectives.
Example: I will then write a STRATEGY for how the goal will be achieved and a statement on how the STRATEGY will be implemented.
