Marketing Glosary

20 Market management terms

Glossary of words related to market management

Advertising
Sustantivo
publicizing products or services and persuading people to buy them.
Example: advertising costs are very expensive
en: publicidad
Advertising
Applications
Sustantivo
is a type of computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
Example: my computer has too many applications
en: Aplicaciones
Applications
Arduous
Adjetivo
That is very difficult or requires a lot of effort.
Example: the work to be done is arduous
en: Arduo
Arduous
Benchmarking
Sustantivo
A measurement of the quality of an organization's policies, products, programs, strategies, etc., and their comparison with standard measurements, or similar measurements of its peers.
Example: the best positioned company is the best for benchmarking
en: Referencia
Benchmarking
Calendar
Sustantivo
a systematized account of the passage of time, used for the chronological organization of activities
Example: Let's check on the calendar which day is the meeting
en: Calendario
Calendar
Demand
Sustantivo
Demand in economics is the consumer's desire and ability to purchase a good or service.
Example: the demand for masks has risen in recent months
en: Demanda
Demand
Developer
Adjetivo
A developer is a programmer or a commercial company that engages in one or more aspects of the software development process.
Example: Since this morning we are having problems with the developer
en: Desarrollador
Developer
High price
Frase
dexpensive or costly
Example: this product has a high price
en: Precio alto
High price
Highlighted
Adjetivo
exhibited, advertised or presented as a special attraction
Example: the new product was the most highlighted on the market
en: Destacado
Highlighted
Life cycle
Frase
series of stages of form and functional activity through which an organism passes between successive iterations of a given primary stage
Example: all stages of the business life cycle have been passed
en: Ciclo vital
Life cycle
Location
Sustantivo
site occupied or available to be occupied or marked by some distinctive feature
Example: the warehouse is in a strategic location
en: Localizacion
Location
Mass market
Frase
sold in retail outlets such as supermarkets and pharmacies, as well as bookstores.
Example: the product is intended for mass markets
en: Mercado de masas
Mass market
Packaging
Sustantivo
The practice of combining several related goods or services into a single offer.
Example: It is necessary to check that the packaging of the product is correct
en: Embalaje
Packaging
Passion
Sustantivo
Emotion, feelings.
Example: We will develop the work with a lot of passion
en: Pasion
Passion
Planning
Verbo
Transforming and developing marketing objectives into marketing strategies.
Example: we have to present the project planning very well
en: Planificacion
Planning
Presentation
Sustantivo
Refers to the actions of presenting any of the 9P's to your suppliers, customers, or partners.
Example: you have to prepare the presentation of the new product
en: Presentacion
Presentation
Sales systems
A set of principles, processes, strategies and tools that are put in place for the company to achieve results on a day-to-day basis.
Example: our sales system will help us to facilitate the process
en: Sistema de ventas
Sales systems
Software
Sustantivo
A set of programs and routines that enable the computer to perform certain tasks.
Example: the inventory software is obsolete
en: Software
Software
Supply
Sustantivo
The total quantity of a product (good or service) available for purchase at a given price.
Example: the supply for our product arrive the following week
en: Suministro
Supply
Technology
Sustantivo
A way of performing a task, especially through processes, methods or know-how.
Example: The technology of our facilities is designed to detect any anomaly
en: Tecnologia
Technology