This glossary seeks to enrich words in English, and that we learn to make a good pronunciation of them. Additionally, it focuses us on the technologist we are doing on market management.
BOOST
noun
Asking a group of people to consume a certain product, generated credibility.
Example: Tastings that chain stores carry out (sausages, juices, etc.)
es: Pedirle a un grupo de personas que consumiera un determinado producto generaba credibilidad.
BRAND
noun
It is the sign that allows to distinguish in a market, the products and services of a company, it is a symbol of quality when the company has years of experience and good positioning.
Example: Mc Donalds or Coca-Cola, a strong, powerful brand
es: Es el signo que permite distinguir en un mercado, los productos y servicios de una empresa, es símbolo de calidad cuando la empresa tiene años de experiencia y buen posicionamiento.
BUSINESSES
noun
is any activity, occupation or method that aims to make a profit.
Example: Claro company dedicated to communications
es: es cualquier actividad, ocupación o método que tiene como objetivo obtener beneficios.
COMPETITION
adjective
It is the set of efforts developed by economic agents who, acting independently, compete for the effective participation of their goods and services in a given market.
Example: Pepsi would be a direct competitor to Coca-Cola.
es: Es el conjunto de esfuerzos que desarrollan los agentes económicos que, actuando de forma independiente, compiten por la participación efectiva de sus bienes y servicios en un mercado determinado.
DISTRIBUTION
noun
: Set of activities that are carried out from the moment a product is made, until it is purchased by the end customer.
Example: Manufacture of Jeans and begins distribution nationwide
es: Conjunto de actividades que se llevan a cabo desde que se elabora un producto, hasta que es adquirido por el cliente final.
FASHION
noun
It is the one that originates a large part of the strategic and creative decisions that affect the design and development of the product or service.
Example: Zara: Let others take the reins.
es: Es el que origina gran parte de las decisiones estratégicas y creativas que inciden en el diseño y desarrollo del producto o servicio.
HIGH PRICE
adjective
It is a price that is above its breakeven point. Very high prices can serve as a marketing strategy to charge for the perceived value of our product or service, but that price must really be justified in the quality of the product and the quality of the brand.
Example: Meat currently maintains very high prices, not very accessible
es: Es un precio que está por encima de su punto de equilibrio. Precios muy altos pueden servir como estrategia de marketing para cobrar por el valor percibido de nuestro producto o servicio, pero ese precio realmente debe estar justificado en la calidad del producto y la calidad de la marca.
INCREASE
verb
It is the process of exchanging elements of value (money) for goods and services which is based on the search for buyers (prospecting), the presentation of the product (sales strategies), the sale itself (transaction), and monitoring, support (after sales) that seeks the loyalty of buyers.
Example: Advertising on social networks is one of the most effective ways to reach our audience
es: Es el proceso de intercambio de elementos de valor (dinero) por bienes y servicios que se basa en la búsqueda de compradores (prospección), la presentación del producto (estrategias de venta), la venta en sí (transacción), y el seguimiento, soporte ( postventa) que busca la fidelización de los compradores.
LIFE CYCLE
noun
It is the process through which a commercial item goes from its conception to its exit from the market.
Example: Blackberry is a smartphone brand and it came off the market as it was replaced by a better brand
es: Es el proceso por el cual un artículo comercial pasa desde su concepción hasta su salida del mercado.
MARKET
Noun
It is a set of consumers and producers who buy and sell a specific product or service by assigning it a price.
Example: Consumer markets such as pizza, hamburgers
es: Es un conjunto de consumidores y productores que compran y venden un producto o servicio específico asignándole un precio.
MARKET SEGMENT
noun
It's the first step in determining who your marketing efforts should be targeting by identifying target groups.
Example: Segmentation by age, gender, economic status, etc.
es: Es el primer paso para determinar a quién deben dirigirse sus esfuerzos de marketing mediante la identificación de los grupos objetivo.
MARKETING MIX
noun
They represent the four basic pillars of any marketing strategy: Product, Price, Place and Promotion.
Example: Adidas German sportswear brand is a world reference, It tries to offer competitive prices, Online points of sale, physical, generating publicity with celebrities, TV among others
es: Representan los cuatro pilares básicos de cualquier estrategia de marketing: Producto, Precio, Plaza y Promoción.
MASS MARKET
noun
It is a market strategy in which a company decides to ignore the differences in market segments and to appeal to the entire market with an offer or a strategy.
Example: The broadcast of an advertising spot, on television in prime time
es: Es una estrategia de mercado en la que una empresa decide ignorar las diferencias en los segmentos del mercado y apelar a todo el mercado con una oferta o una estrategia.
NEEDS
noun
It is all that aspiration on the part of consumers in terms of goods or services; are those points to be satisfied by companies by offering their products in the market.
Example: Needs to stock your home with grocery products
es: Es toda esa aspiración de los consumidores en cuanto a bienes o servicios; son aquellos puntos que deben satisfacer las empresas al ofrecer sus productos en el mercado.
PACKAGING
noun
Packaging is everything necessary in the process of conditioning the products to protect them, and / or temporarily grouping them thinking about their handling, transport and storage.
Example: The glass bottle that contains a wine.
es: El empaque es todo lo necesario en el proceso de acondicionamiento de los productos para protegerlos, y / o agruparlos temporalmente pensando en su manipulación, transporte y almacenamiento.
PRICE
noun
It is the amount necessary to acquire a good, a service or another objective; it is an indicator of the balance between consumers and savers when they buy and sell goods or services.
Example: If the price of a pants is $ 80,000, the person who wants to buy it must pay that amount to take the product.
es: Es la cantidad necesaria para adquirir un bien, un servicio u otro objetivo; es un indicador del equilibrio entre consumidores y ahorradores cuando compran y venden bienes o servicios.
PRODUCTS
noun
Everything that is produced or what results from the production process, from the economy is everything that is exchanged in the market.
Example: a table, a book and a computer, for example, are products.
es: Todo lo que se produce o lo que resulta del proceso de producción, de la economía es todo lo que se intercambia en el mercado.
PROMOTION
noun
Set of incentives, which seek to quickly stimulate the purchase of certain products by consumers or merchants.
Example: Clothing store with 50% discount. Restaurant combos 2x1
es: Conjunto de incentivos, que buscan estimular rápidamente la compra de determinados productos por parte de consumidores o comerciantes.
SELLING
noun
Organized process aimed at enhancing the relationship between seller / customer in order to persuade him to obtain products from the company.
Example: They sell an item used like a car in the classifieds of the time
es: Proceso organizado orientado a potenciar la relación vendedor / cliente con el fin de persuadirlo de obtener productos de la empresa.
SERVICES
noun
It is a set of intangible elements, actions, personal interactions and attitudes designed to satisfy the needs of the clients.
Example: Call center provides a customer service where you can buy, solve doubts, etc.
es: Es un conjunto de elementos intangibles, acciones, interacciones personales y actitudes diseñadas para satisfacer las necesidades de los clientes.
