This glossary is used to know the meaning of some words that have to do with supply and demand in the market.
Advertising
Noun
The activity or profession of producing advertisements for commercial products or services.
Example: ADVERTISING campaigns for chocolate, could be conducted for Sainsbury's on television as the target audience will be captive.
es: Publicidad
Application
Noun
A formal request to be considered for a position or to be allowed to do or have something, submitted to an authority, institution, or organization.
Example: The new approaches However, there is still a large range of different understandings of participation, both in its purpose and its practical APPLICATION.
es: Solicitud
Brand
Noun
is a primary trademark and the set of identifiers with which it relates and offers a product or service in the market.
Example: They trust and like the BRAND and shop at H&M on regular basis.
es: Marca
Business
Noun
Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying out commercial operations, buying and selling products or services.
Example: General Environment The General environment is also known as the PEST analysis as it studies the Political, Economic, Socio-cultural and Technological factors that affect a BUSINESS and it goes as follows: - Political - Measures introduced by the Government and the EU such as the Common Agricultural Policy and Single Farm Payment.
es: Negocios
Client
Noun
is the person or company receiving a good, service, product or idea, a change of money or other item of value.
Example: Diagram 1 shows how previously mentioned company strategies have resulted from this dialogue between design approach and CLIENT base, in the case of White Design Associates and Thomas Heatherwick Studio.
es: Cliente
Company
Noun
Entity in which capital and labor are involved as factors of production of industrial or commercial activities or for the provision of services.
Example: The COMPANY aims to maintain production at a level of 90% for 15 weeks.
es: Compañia
Demand
Noun
total amount of goods and services that can be acquired at different market prices per consumer or more.
Example: This is why DEMAND for cheap battery farmed eggs remains high and is likely to stay this way. For example when buying mayonnaise few customers DEMAND to know what production systems are used to produce the eggs and information is not printed on the jars.
es: Demanda
Goods
Noun
Example: Imports are hard to compete against as they often able to produce GOODS a lot cheaper often due to cheaper labour costs.
es: Bienes
Market
Noun
Theoretical place where the supply and demand of products and services are located and the prices are determined.
Example: As this is a small farm business having an entrepreneurial manager is a distinctive advantage as it means they will be able to exploit opportunities in the MARKET and increase profits, this is part of the decisional roles that the manger must perform, which as I have shown in this section are a vital part of the skills the manger in this position must have.
es: Mercado
Marketing
Noun
is the social and administrative process for which groups and individuals meet their needs when creating and exchanging goods and services
Example: Functional Level Strategy Formulation MARKETING - The farm will need to advertise the newly renovated stables in suitable locations e.g. tack shop, feed merchant.
es: Márketing
Packaging
Noun
Material that encloses an article with or without packaging, in order to preserve it and facilitate its delivery to the consumer
Example: PACKAGING aesthetic, a cheery color with a tersely shape, is practicality favored by Chinese.
es: Embalaje
Price
Noun
Amount of money that allows the acquisition or use of a good or service.
Example: Interestingly the PRICE changes of eggs in supermarkets is only slight between eggs from different production systems with organic eggs varying significantly in PRICE.
es: Precio
Product
Noun
Eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption
Example: It is possible to keep Wild Boar completely indoors, but at the moment there is very little consumer interest in this PRODUCT (Harmony Herd, 2006).
es: Producto
Promotion
Noun
Advertising campaign that is made of a specific product or service for a limited time through an attractive offer.
Example: The mechanical scarifying effect on seed coats by soil particles and plough may also be a factor in increased seed mortality or germination PROMOTION (HÃ¥kansson, 2003).
es: Promoción
Research
Noun
Activity aimed at obtaining new knowledge and its application for solving problems or questions
Example: Limitations: There will always be limitations within market RESEARCH analysis unless the entire market is questioned which is impractical to say the least.
es: Investigar
Rivalry
Noun
Market structure in which there are enough bidders and claimants not to influence the price.
Example: Existence of inter-union RIVALRY allows employers to strategically heighten competition and tensions amidst unions which re-emphasizes the need for an employer-focused strategy.
es: Rivalidad
Sales
Noun
It is a consensual, bilateral, onerous and typical contract in which anything of the parties (seller) is obliged to give something in favor of the other (buyer) a change of a price in money.
Example: Medium buyers This category of consumers spends between 6-12 per cent of their monthly expenditure on organic food, and are second largest contributor to Waitrose's income from organic SALES (41 per cent), but the same time the most numerous.
es: Ventas
Service
Noun
Is a set of activities that seek to satisfy the needs of a client.
Example: Vandevelde initiated some improvements to the customer SERVICE (an extra 4,000 staff were placed on the shop floor) and image changes to the stores and brands "to create a mood which 'looks to the future with anticipation of creating change'."
es: Servicio
Supply
Noun
Quantity of goods or services that producers are willing to sell to consumers under market conditions.
Example: Such methods can be beneficial for both crop production in terms of pest weed control and other animals due to an increased food SUPPLY (Tooley, 2001) The activities of the control organism once the pest or weed problem is under control must also be examined.
es: Suministro
Technology
Noun
A set of instruments, technical resources or procedures used in a specific field or sector.
Example: TECHNOLOGY has moved on greatly to the current day situation of more businesses communicating to both customers and suppliers through e-mail and the Internet.
