20 Activity in English: Reading comprehension workshop terms
Appearance
Noun
the way that someone or something looks.
Example: Differential diagnosis Post-depositional distortion, when occurring in children, may result in soil seeping through the open sutures into the cranial cavity causing bulging and therefore a hydrocephalic APPEARANCE; analysis of the entire cranium should clarify the situation (Wells 1967: 6) as hydrocephalus occurs in individual with open sutures.
es: apariencia
Automatic
Adjective
working by itself with little or no direct human contro
Example: The dairy unit is operated by three people, two carry out the milking, one prepares the teat while the other fits the teat cups, the third person marshals the cows to the parlour and ensures they are constantly moving in and out of the parlour, there are also AUTOMATIC gates and a teat sprayer to help with this process.
es: Automático
Brand
Noun
The brand is the identity of a person, business or company that provides a product or service whose function is to differentiate the products or services from others that can be found in the market.
Example: The objective of this technique is both to reinforce BRAND awareness among loyal consumers, to attract new users and to reinforce intensive use.
es: Marca
Company
Noun
a commercial business.
Example: The COMPANY aims to maintain production at a level of 90% for 15 weeks.
es: Empresa
Distribution
Noun
the way in which something is shared out among a group or spread over an area.
Example: Indisputably, decentralisation is effective for ensuring DISTRIBUTION of government resources from central government to regions localities, however, safeguard mechanisms are required to prevent gaps between regions (Miller, 2002).
es: Distribución
Fashion
Noun
a popular or the latest style of clothing, hair, decoration, or behaviour.
Example: The term immunoglobulin is used for all antibodies that are constructed in a similar FASHION from two identical heavy and light polypeptide chains each, which contain constant and variable regions.
es: Moda
Features
Noun or Verb
a distinctive attribute or aspect of something.
es: Características
Inexpensive
Adjective
not costing a great deal; cheap.
Example: Advertisements Routledge publishes many journals sold to readers belonging to EMCS's target readership, on which advertising will be both effective and INEXPENSIVE.
es: Barato
Market
Noun
A regular gathering of people for the purchase and sale of provisions, livestock, and other commodities.
Example: Labour MARKET - If the labour MARKET is full, I get greater choice over staff at lower wages. However, if the labour MARKET is poor then staff chosen are of poor quality and at high expense.
es: Mercado
Packaging
Noun
he presentation of a person or thing in an advantageous way
Example: During processing, the main problems stem from the disposal of PACKAGING and the recycling of used containers whilst following the EU or national standards of practise. In many industries, the entire processes of food manufacture can be automated, from the reception of ingredients, through processing and PACKAGING and then to the warehouse.
es: Empaque, envase o presentación.
Price
Noun
The amount of money expected, required, or given in payment for something.
Example: Interestingly, the PRICE changes of those in supermarkets are only slight between production eggs with different organic eggs that vary in PRICE.
es: Precio
Process
Noun
a series of actions or steps taken in order to achieve a particular end.
Example: An extended marketing mix was proposed my Booms and Bitner in 1981 which included people, PROCESS and physical evidence.
es: Proceso
Product
Noun
An article or substance that is manufactured or refined for sale.
Example: Last minute dot com have three main PRODUCTs: - Travel Retail Leisure They list their core services as being 'inspirational and providing solutions' which reflects their marketing orientated structure by providing solutions to existing problems. With respect to PRODUCTs what is made isn't the only important thing, how it's made and ensuring life and profitability of the PRODUCT all tie in with PRODUCT management which must be maintained as quality of goods and services can have a large effect on the companies brand name.
es: Producto
Report
Noun
give a spoken or written account of something that one has observed, heard, done, or investigated.
Example: Fatal injuries REPORT 2004 5 Updated 27 09 2005 Accessed 19th November 2005 Health and Safety Executive, 1999.
es: Reporte - Informe
Research
Noun
The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.
Example: Impacto del VIH SIDA en la agricultura africana y el papel del grupo consultivo sobre INVESTIGACIÓN agrícola .
es: Investigación
Service
Noun
the action of helping or doing work for someone.
es: Servicio
Store
Noun
A shop of any size or kind.
Example: Is the product in an area in which the target market have easy access to the product. A marketing channel can be put in place to link an organisation or producer to a service within which it can be made available to consumers.
es: Tienda
Support
Noun
Dissemination medium capable of making a message known to the public.
Example: This is also SUPPORTed by During and Williams (1984) that grazing would lead to higher species diversity, but grazing intensity and duration require precise monitoring. However, lack of understanding among people and insufficient financial SUPPORT by the statutory bodies are substantial issues in implementing the traditional management system again in the region (EN, 2005).
es: Soporte
Users
Noun
a person who uses or operates something.
Example: Better features such as colour displays and computers targeted at different market segments were introduced, although Apple was slow to serve lower end USERS, a stranglehold of IBM PC USERS.
es: Usuario
World
Noun
the earth, together with all of its countries and peoples.
Example: Not only has the population increased, but so has China's economy, which has seen a steady rise between 1978 and 2006, when in the measure of purchasing power parity, the country was the second largest in the WORLD, although in per capita terms this was nearer the average, (CIA, 2007).
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