Important words that are studied in the processes to achieve goals and objectives in marketing strategies, taking into account the supply and demand of a service or product to be marketed
ADVERTISING
noun
It is the traditional direct marketing tool, and its objectives are to promote a product to stimulate its consumption, transmit a positive message in relation to a brand and strengthen the presence of a company in the market
Example: Companies invest in advertising to increase their visibility.
es: publicidad
BRAND
noun
It is the commercial identifier of the goods and services offered by a company and differentiate them from those of the competition. The brand identifies the product or service that is offered in the market and allows consumers to recognize it.
Example: I always use the same brand of soap
es: MARCA
BUSINESS
noun
is an organization of people and resources that seek to achieve an economic benefit with the development of a particular activity
Example: The company does business with international partners.
es: NEGOCIOS
CLIENT
noun
It is a person or entity that purchases the goods and services offered by a company.
Example: our clients are fundamental in the growth of the company
es: CLIENTE
COMPETENCE
noun
set of companies that coincide in the same market niche or offer similar products. There are different levels of competition according to the commercial interaction of companies in the market and depending on whether the competition originates between brands, products or needs.
Example: competition to maintain an audience makes soap operas experiment with different types of intertextual insertion
es: COMPETENCIA
DEAL
noun
It is an economic activity that seeks to obtain profits mainly through the sale or exchange of products or services that satisfy the needs of customers.
Example: the band signed a major recording deal
es: TRATO
DISTRIBUTION
noun
It is related to the set of actions that are carried out from the moment a product is made by the manufacturer until it is purchased by the final consumer. The objective of distribution is to guarantee the arrival of a product or to the customer.
Example: The distribution of goods must be fair.
es: DISTRIBUCIÓN
FASHION
NOUN
set of garments, ornaments and accessories based on tastes, uses and customs that are used by a majority during a certain period of time and that will mark a TREND
Example: the work is done in a rather casual fashion
es: MODA
GOODS
noun
are things and merchandise that are exchanged which have some demand on the part of people or organizations that consider that they receive a benefit by obtaining and consuming them
Example: goods satisfy our needs
es: BIENES
INVESTIGATION
noun
It is the necessary tool for the identification, collection, analysis, dissemination and systematic and objective use of information
Example: A market research needs the support of logistics, because a complete strategy includes the plan to reach the buyer at the right time
es: INVESTIGACIÓN
LIFECYCLE
noun
It is the set of stages that the products or services that a company offers or markets in the market go through from its launch to its withdrawal.
Example: Remove the merchandise from the sale and create a new range more in line with the customer's expectations.
es: CICLO DE VIDA
MARKET STRATEGY
noun
Strategic marketing is the element that defines and frames the communication and marketing master lines of the company, to take advantage of market opportunities
Example: In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first
es: ESTRATEGIA DE MERCADO
MASS MARKET
noun
refers to a market for goods produced on a large scale for a significant number of end consumers.
Example: since the demise of the small local breweries, the only beers available have been mass-produced, homogenized, and mass-marketed"
es: MERCADO DE MASAS
PACKING
noun
means packaging, and consists of the preparation of the products that have been collected in the picking phase to be sent. That is, in carrying out the tasks of packing, packing or packaging.
Example: Box: It is the example of packing par excellence, since it is usually the last package that is included in most orders.
es: embalaje
PRICE
noun
The price is the payment or reward that is assigned to obtain goods or services or, more generally, to any merchandise
Example: When supply is high, prices decrease
es: PRECIO
PRODUCT
noun
In marketing, a product is an eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption.
Example: Apple wants to give you all the arguments to make you fall in love with its products. From the visual presentation of his releases, he has it all well thought out. However, he also shares technical descriptions for the undecided.
es: Producto
PROMOTION
noun
Promotion is a term that is used frequently in marketing is one of the elements of the market mix.
Example: Economic promotions. We include all those that have some type of economic reward: direct discounts, vouchers or discount coupons
es: Promocion
SERVICE
noun
: It is the action or set of activities destined to satisfy a certain need of the clients, offering an immaterial and personalized product.
Example: The service sector and industry increased their turnover by more than 10% in July
es: Servicio
SUPLY
noun
It is the endowment of a good, which must go through a whole process to go from the producer to the consumer or final beneficiary
Example: the farm supplies apples to cider makers
es: SUMINISTRO
TECHNOLOGY
NOUN
Technology is the sum of techniques, skills, methods and processes used in the production of goods or services or in the achievement of objectives, such as scientific research.
Translation: Add a translation
Example: GPS, in full Global Positioning System, space-based radio-navigation system that broadcasts highly accurate navigation pulses to users on or near Earth.
