the activity or profession of producing advertisements for commercial products or services
Example: This craft inevitably required some sort of ADVERTISING as well as an organisation of a selling point. Saddlery was one of the crafts performed in the countryside in the past and it certainly required the whole marketing and ADVERTISING system around it, which might also be worth looking at.
es: Publicidad
Application
In computer science, an application in a computer program designed as a tool to allow a user to perform one or several types of tasks.
Example: The finding showed that there was no additional positive effect on pest control by the combination of insecticide APPLICATION and addition of spider population to the field, but canceling out the effect by each other.
es: Solicitud
Brand
is a primary trademark and the set of identifiers with which it relates and offers a product or service in the market.
Example: Organic-yes but not own BRAND As organic shoppers across all categories did show relatively lower interest in own-BRANDed products, therefore it is important to inform customers that specifically at Waitrose they can purchase organic products from the renowned producers.
es: Marca
Business
Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying out commercial operations, buying and selling products or services.
Example: Task Environment The main key players to any BUSINESS lie within the Task environment as is explained below: - Customers - As the farm manager I need to monitor trends of customer preferences to see where the finished product of my BUSINESS can meet their needs.
es: Negocio
Client
is the person or company receiving a good, service, product or idea, a change of money or other item of value
Example: In any case, I believe that, in a sense, these practices were responding to and anticipating the CLIENT base successfully through their activities. I think that it is increasingly important to understand the practice - CLIENT base co-relation, particularly in the case of emerging businesses.
es: Cliente
Company
Entity in which capital and labor are involved as factors of production of industrial or commercial activities or for the provision of services.
Example: This type of change has the highest probability of success as it is a never ending system so the COMPANY can adjust to markets and demand in small stages.
es: Empresa
Demand
total amount of goods and services that can be acquired at different market prices per consumer or more.
Example: Executive Summary Egg production in the UK is uncertain The laying flock is in decline Cheap imports could destroy the home market Battery production will be banned in 2012, but enriched cages will be introduced As the DEMAND for free-range eggs is expected to grow in the future, and with more producers likely to convert to this system, the future looks more certain.
es: Demanda
Goods
material or immaterial things that, from a legal point of view, are objects of law, in the same way that, from an economic perspective, they are limited and, consequently, have a value that can be defined in the monetary terms.
Example: Despite having insinuated that these particular GOODS are near necessities, a consumer's response to the increase in price will still depend slightly on their individual income elasticises of demand.
es: Bienes
Market
Theoretical place where the supply and demand of products and services are located and the prices are determined.
Example: Identifying the MARKET At the heart of any agricultural enterprise is MARKETing, as there must be demand for what is produced before you consider how to make it and what price to sell it at. In the UK in recent years the widening gap between farmers and consumers of their traditional products has led to an increase in farm diversification to allow farmers to regain some control of what they MARKETing to the public and how.
es: Mercado
Marketing
is the social and administrative process for which groups and individuals meet their needs when creating and exchanging goods and services
Example: This is because powdery mildew does not grow in winter weather or cold fall (Source Organic field crop production and MARKETING 2005 ).
es: Márketing
Packaging
material that encloses an article with or without packaging, in order to preserve it and facilitate its delivery to the consumer
Example: The changes included an alteration to the image of its stores, uniforms, PACKAGING and labelling; they also stopped using their famous green carrier bags and relegated the St Michael brand to the inside of clothing labels.
es: embalaje
Price
Amount of money that allows the acquisition or use of a good or service
Example: Cost leadership - The farm will produce goods at a higher quality to a lower input PRICE and will offer horse accommodation at a competitive PRICE go gain more customers, maximising the profit made.
es: Precio
Product
eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption
Example: Trade barriers: If trade barriers are established by either UK or International governments then it may affect the import of UK produce to other countries and therefore lower the demand for the PRODUCT, and this will also lead to a decline in the price of the PRODUCT.
es: Producto
Promotion
Advertising campaign that is made of a specific product or service for a limited time through an attractive offer
Example: The 'marketing mix' popularly known as the 4 P's; product, price, PROMOTION and place, will be the framework for strategy development.
es: Promoción
Research
Research is an activity aimed at obtaining new knowledge and its application for solving problems or questions
Example: One of the major limitations is that the RESEARCH looked at the total amount spent on chocolate across the supermarkets.
es: Investigar
Rivalry
market structure in which there are enough bidders and claimants not to influence the price.
Example: Existence of inter-union RIVALRY allows employers to strategically heighten competition and tensions amidst unions which re-emphasizes the need for an employer-focused strategy.
es: Rivalidad
Sales
it is a consensual, bilateral, onerous and typical contract in which anything of the parties (seller) is obliged to give something in favor of the other (buyer) a change of a price in money
Example: This again could have serious effects on the business as it will affect SALES and therefore profitability.
es: Ventas
Service
A service in a set of activities that seek to satisfy the needs of a client.
Example: The future challenge for CATI will be on adopting an intensive participatory approach, improve the quality of its SERVICE (upgrading knowledge of extension workers, publications, and training SERVICEs), reducing the costs of agricultural extension (adopting a cost-sharing approach) and utilizing all possible tools (such as telephony, internet, and radio) to bring the best SERVICE to rural areas.
es: Servicio
Supply
quantity of goods or services that producers are willing to sell to consumers under market conditions.
Example: In years of low productivity, seed quality and seed SUPPLY for planting can be a constraint to following growing seasons.
es: Suministro
Technology
A set of instruments, technical resources or procedures used in a specific field or sector.
Example: The acquisition of 30% market share of the distribution chain, investment in information TECHNOLOGY and product development along with management re-structuring and adaptation of working practises all led to an increase in profitability.
