The following glossary is a list of 20 keywords or concepts used in marketing or when offering a product or service.
Appearance
Marketing concept
The physical characteristics of a product or service that must be attractive to buyers.
Example: Type of container, packaging, quantity, colors and wrapping, brand, slogan, among other appearances of the packaging of a product or service.
en: English
Business
Marketing concept
Occupation, activity or work performed for profit, especially that which consists of carrying out commercial operations, buying and selling merchandise or services.
Example: Bakeries, clothing stores, hardware stores, drugstores, hardware stores, soda shops, grocery stores and others.
en: English
Demand
Marketing concept
Demand would be the quantity and quality of goods and services that can be purchased, at the different prices proposed by the market, by consumers at a given time.
Example: Fast food restaurants, liquor and tobacco stores, social media businesses, among others.
en: English
Distribution method
Marketing concept
The distribution method that companies use to ship products from the point of origin to the final point of sale. A classic model includes at least three different parties: the manufacturer of a good, distributor or warehouse and retail store, which represents the final point of sale.
Example: ships, trains, airplanes, cars, tractor-trailer trucks and others.
en: English
Features
Marketing concept
las Characteristics of a package at the point of sale, the consumer is exposed to different items of the same category. But they will be distinguished from each other by their design and functionality.
Example: shape, size, color, price, date of issue and expiration, use among other characteristics of the product or service.
en: english
High Price
concepto de marketing
It means something concrete, it is a price that is above its equilibrium point. If that is the case, then the price tends to fall given the excess of supply over quantity demanded.
Example: $ 10.000 enero
$ 20.000 febrero
$ 40.000 marzo
en: English
Inexpensive
concepto de marketing
An object or service is considered cheap when it has a low price compared to others of the same category. Sometimes, the term cheap is associated with low quality, although it does not have to be real.
Example: $ 2.000 2x1
entes $ 4.000 ahora $ 2.999
en: english
Lifecycle
concepto de marketing
The life cycle of a product or service is defined as all those stages of its trajectory in the corresponding market, from its introduction until it is taken out of the market or becomes obsolete.
Example: Coca-Cola, which was introduced in the market in 1886 as a medicinal beverage.
en: English
Market leaders
Concepto de marketing
A company is a market leader when it demonstrates the value of its market share. The goods and services offered by the Corporation are not only competitively priced, but also have a solid reputation for high quality.
Example: Mc Donald, Nike , Samsung ,Hp, Adidas , Gucci , Davivienda , Rappi entre otros.
en: english
Market place
Concepto de marketing
A market place is any place where a market is held, whether it is open or covered. In Ancient Greece the agora was the term used to designate the public square of the cities.
Example: public market where they sell vegetables, clothes, open air kiosks and the points of sale that are in the avenues.
en: English
Marketing
Concepto de marketing
Marketing is the system of researching a market, offering value and satisfying the customer with a profit objective. This discipline, also called marketing, is responsible for studying the behavior of markets and the needs of consumers.
Example: Almacenes éxito, Falabella, Homecenter, olímpica, Nike, among others.
en: English
Mass market
Concepto de marketing
The mass market refers to the masses, it is made up of a very large group of consumers, considered mass consumers. Because of the large, there are many sales opportunities, hence there is a lot of opportunity for manufacturing and distribution, but specifically mass market is a target market or a very large group of consumers.
Example: Chinese Market
en: English
Packaging
concepto de mercadeo
Packaging can be considered as the product's letter of introduction. Therefore, it has to be as original, attractive and impacting as possible in order to capture the customer's attention. Besides motivating the purchase, it is also a good strategy to differentiate the product from the competition.
Example: Boxed juices, margarine, oil, rice, soda, beer, etc.
en: english
Personal selling
Concepto de marketing
Personal selling is a tool of the promotional mix or type of selling where a particular salesperson offers, promotes or sells a product or service to a particular individual consumer in a direct or personal manner.
Example: Salon salespersons in stores and salespersons who take telephone orders, for example for catalogs.
en: Concepto de marketing
Premium brands
Concepto de marketing
Premium brands are the highest priced brands in the market. They tend to compete with other products for consumers' attention. By observing people's trends and tastes in order to present a better product.
Example: Whiskies, Rolls-Royce, Jimmy Choo, Hermès, Loewe, Rolex… son ejemplos típicos de marcas de lujo.
en: English
price
Concepto de marketing
The price is the amount required to acquire a good, service or other objective. It is usually a monetary amount.
Example: $ 100.000 $ 200.000 $ 300.000 etc..
en: English
Promotion
Concepto de marketing
Promotion is the action of promoting a person, thing, service, etc. It aims to promote and publicize products, services, goods or ideas, to make known and persuade the public to perform an act of consumption.
Example: Buy two tuna for the price of one, buy one pack of baby diapers get one free pack of wet wipes x 50.
en: English
Sales assistants
Concepto de marketing
The sales assistant, as the name suggests, is the person who is in charge of assisting or contributing to the sales manager of a company.
Example: Cellular equipment sales service, home appliance sales team, real estate sales team, among others.
en: English
Strategy
Concepto de marketing
Strategy, a planning of something that an individual or group intends to do. Business strategy or corporate strategy, set of actions that align the goals and objectives of an organization. Marketing strategy, the process of defining how to approach a market.
Example: Campañas publicitarias , alianzas con empresas, estudio de mercadeo , tramites administrativos entre otros.
en: English
Supply
Concepto de marketing
Supply is the quantity of products and/or services that sellers are willing and able to sell in the market at a given price and in a given period of time to satisfy needs or wants and in terms of each of them.
Example: Groceries, houses, cars, clothes, shoes, accessories, food etc.
