This glossary is a compilation of definitions for words that have to do with marketing and other unfamiliar concepts.
Advertising
Noun
Advertising is a form of visual, written, or auditory communication whose main function is to inform, disseminate and persuade the consumer about a product or service.
Example: Advertising and marketing, closely linked to consumer societies, present products to consumers to satisfy their needs and also to create them artificially.
en: Publicidad
Applications
Noun
In computing, application software is a type of computer software designed to perform a group of coordinated functions, tasks, or activities for the benefit of the user.
Example: Search the Google page for the Google Maps application and search for your home address.
en: Aplicaciones
Brand
Noun
Brand management works with the objective of making it known, desired and with a positive image in the minds and hearts of consumers.
Example: The brand of their tennis is nike.
en: Marca
Businessman
Noun
Owner or manager of a company.
Example: The Director of the company has won the award for best businessman of the year
en: Empresario
Company
Noun
Entity in which capital and labor intervene as factors of production of industrial or commercial activities or for the provision of services.
Example: We are looking for an important service provider company.
en: Empresa
Competition
Noun
Dispute between people, animals or things that aspire to the same goal or superiority in something.
Example: Price of the product and comparison of it with other equal or similar products of the competition.
en: Competencia
Customer
Noun
Person who uses the services of a professional or a company, especially the one that does it regularly.
Example: The designer meets with the client to capture their tastes.
en: Cliente
Events
verb or noun
An event is any previously organized event that brings together a certain number of people at a pre-established time and place.
Example: World events, fashion, film, pop culture, international finance, and world television tell us that this is the golden age of Greater Miami and its exquisite beaches.
en: Eventos
Goods
Noun
material or immaterial things that, from a legal point of view, are objects of law, in the same way that, from an economic perspective, they are scarce, limited and, consequently, have a value that can be defined in monetary terms.
Example: In the bank my goods are well cared for.
en: Bienes
Market
Noun
An area or arena in which commercial dealings are conducted.
Example: As this is a small farm business having an entrepreneurial manager is a distinctive advantage as it means they will be able to exploit opportunities in the market and increase profits.
en: Mercado
Marketplace
Noun
The Marketplace is a site where products are offered by merchants to be purchased by consumers, that is, a market in the online world.
Example: In the marketplace you can find the products you want.
en: Mercado en el mundo online
Needs
Adverb
: Needs refer to elements without which survival or quality of life is not possible.
Example: Man has always used the material resources of nature to satisfy his needs.
en: Necesidades
Packaging
Set of materials that form the wrapping and frame of the packages, such as papers, fabrics, ropes, ribbons, etc.
Example: That is the most appropriate packaging for this product.
en: Empaque
Producer
Noun
Designs and develops the project, according to a production scale.
Example: The producer will be in charge of directing the program.
en: Productor
Product
Noun
: A product is a set of tangible characteristics and attributes (shape, size, color ...) and intangible (brand, company image, service ...) that the buyer accepts, in principle, as something that will satisfy their needs.
Example: Product orientated businesses assume their customers are interested only in the Product and buy it only on the basis of it's quality and so this becomes their main focus to increase the quality of the good or service.
en: Producto
Promotion
Noun
Promotion is a utility that companies use to publicize their products.
Example: Promotion is important to publicize these products.
en: Promoción
Remember
Verb
Remember something perceived, learned or known, or keep something in mind.
Example: It is important to remember in detail the most important events.
en: Recordar
Research
Noun
Research is defined as the creation of new knowledge and/or the use of existing knowledge in a new and creative way so as to generate new concepts, methodologies and understandings.
Example: From that moment on, Kant was able to dedicate himself to a further research project on theoretical reason and reason edition of the Critique of Pure Reason.
en: Investigación
Setting
Noun
In computing, the setting is a set of data that determines the value of some variables of a program or an operating system.
Example: You need to find the settings for that type of program.
en: Configuración
Typing
Noun
Typing is the process of typing or entering text by pressing the keys on a typewriter, keyboard, cell phone, or calculator.
Example: Students are typing on the computer to turn in their work on time.
