Marketing Glossary

20 English terms

meaning of the words

Advertising
noun
Dissemination or dissemination of information, ideas or opinions of a political, religious, commercial, etc., with the intention that someone acts in a certain way, think according to ideas or not be a specific product.
Example: “Shoes are boring. Wear tennis "
en: Publicidad
Application
noun
In computer science, an application in a computer program designed as a tool to allow a user to perform one or several types of tasks.
Example: happy to consider any request.
en: solicitud
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Boost
Verb
Make a thing or person move in one direction or speed it up by applying force.
Example: The electromotive force was not always able to push the same amount of electricity through different circuits.
en: impulsar
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Brand
noun
is a primary trademark and the set of identifiers with which it relates and offers a product or service in the market.
Example: Buy batteries of the same type from two different brands, some from a private label and others from a specific brand.
en: marca
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Business
noun
Occupation, activity or work that is done to obtain a profit, especially the one that consists in carrying out commercial operations, buying and selling products or services.
Example: There was never the slightest doubt that he would go into business.
en: Negocio
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Client
noun
is the person or company receiving a good, service, product or idea, a change of money or other item of value.
Example: The designer meets with the client to capture their tastes.
en: Cliente
Company
noun
Entity in which capital and labor are involved as factors of production of industrial or commercial activities or for the provision of services.
Example: Who should be in charge of changing the power line, the user or the utility company.
en: Empresa
Demand
noun
total amount of goods and services that can be acquired at different market prices per consumer or more.
Example: Although there were 18 performances a day, they were not enough to meet the demand.
en: Demanda
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designer
Verb
A designer is a professional who practices the design profession. Such a professional may dedicate or specialize in a wide variety of objects or areas of design. Designers are development, in terms of the project, of an object, product, or concept.
Example: The designer meets with the client to capture their tastes.
en: Diseñador
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distribution
Verb
Distribuccion
Example: In addition to the increase in the human population, it must be taken into account that its distribution is not uniform in the different continents.
en: It is that set of activities, which is carried out from when the product has been produced by the manufacturer until it has been purchased.
Goods
noun
material or immaterial things that, from a legal point of view, are objects of law, in the same way that, from an economic perspective, they are limited and, consequently, have a value that can be defined in the monetary terms.
Example: Thanks to work, we get the material goods necessary to survive.
en: Bienes
Market
noun
Theoretical place where the supply and demand of products and services are located and the prices are determined.
Example: The law of supply and demand as the only regulatory mechanism of the market, without state intervention.
en: Mercado
Marketing
noun
is the social and administrative process for which groups and individuals meet their needs when creating and exchanging goods and services
Example: Advertising and marketing, closely linked to consumer societies, present products to consumers to satisfy their needs and also to create them artificially.
en: Marketing
offer
noun
supply is one of the elements that intervenes in the formation of prices of goods and services, together with demand.
Example: For some time now, a well-known car brand has offered a different offer to its customers.
en: Oferta
Packaging
noun
material that encloses an article with or without packaging, in order to preserve it and facilitate its delivery to the consumer.
Example: the packaging where my package arrived is very beautiful.
en: Embalaje
Price
noun
Amount of money that allows the acquisition or use of a good or service.
Example: With the lack of supplies and the rise in the price of wheat, popular discontent increased and the government was blamed for this.
en: Precio
Product
noun
eligible, viable and repeatable option that the offer makes available to the demand, to satisfy a need or meet a desire through its use or consumption.
Example: recycled plastic can be used to create a new product.
en: Producto
Promotion
noun
Advertising campaign that is made of a specific product or service for a limited time through an attractive offer.
Example: vans brand shoes are on sale today.
en: Promocion
Research
noun
Research is an activity aimed at obtaining new knowledge and its application for solving problems or questions.
Example: while conducting the crime investigation we saw something suspicious.
en: Investigacion
to buy
Verb
Acquire a thing in exchange for a certain amount of money.
Example: He went to his room and in a piggy bank he had a little plate. He went to the store to buy the espadrilles and the store owner told him they were magical.
en: Comprar