In this translator you will find the 25 words related to my area of graphic design
Archigraph
the arquigraphy is the visual communication achieved through the graphic elements, applied in the Architecture
Example: The Archigraph of the place indicates to us in which company we are
en: Arquigrafía
Brand
The mark is a distinctive sign, the main function of which is to differentiate and make unique the products and/or services of a company from other competitors.
Example: Cocacola and pepsi same different product
en: Marca
bulkhead
A bulkhead is a dividing structure of two spaces
Example: Sliding bathroom doors, screens etc..
en: Mampara
Communication
Communication is a process consisting of the transmission and exchange of messages between a sender and a receiver
Example: two people talking
en: Comunicación
Corporate identity
The corporate identity of a company refers to all the elements that allow a company to generate a visual representation in front of consumers.
Example: Cocacola is the best soda
en: Identidad corporativa
Design thinking
Design Thinking (DT), is a methodological proposal that approaches innovative activities as a design focused on each person.
Example: the packaging that serves to avoid burning and at the same time to take your purchases
en: Pensamiento de diseño
Environmental Advertising
It is advertising that is on a massive scale in public places aimed at an eternal market segmentation
Example: advertising outside establishments as posters or spectacular
en: Publicidad Ambiental
Environmental design
Se encarga de orientar, informar, vender, identificar a todo el público por medio de exposiciones más específicas las cuales están a una escala grande.
Example: In the supermarket window displays or posters in shopping malls
en: Diseño ambiental
Ergonomics
Ergonomics is an interdisciplinary discipline involving specialists such as doctors, engineers, psychologists and designers, among others. It is responsible for studying how we relate to objects, environments or organizational and environmental aspects.
Example: The mouse has the shape obalada for better molding of the hand
en: ergonomía
Graphic design
Graphic design is the profession and academic discipline whose activity consists in projecting visual communications intended to transmit specific messages to social groups with specific objectives
Example: I need a graphic designer to create my personal brand
en: Diseño gráfico
illustration
An illustration is a drawing or image that adorns or documents the text of a book
Example: the drawings of the cartoons
en: Ilustración
Infographic
An infographic is an explanatory image that combines text, illustration and design, whose purpose is to synthesize information of certain complexity and importance, in a direct and fast way
Example: The infographic explains the digestive system very well
en: Infografía
Layout
The layout is a craft of editorial design that is responsible for organizing in a space written, visual and, in some cases, audiovisual (multimedia) content in print and electronic media, such as books, newspapers and magazines.
Example: In a magazine you can see more easily the layout of the texts
en: Maquetación
Market research
A market study is research used by various branches of the industry to ensure decision-making and to better understand the business landscape they face when carrying out their operations.
Example: Count the number of businesses that provide the same service that your company counts as a market study
en: Estudio de mercado
Mass medium
The mass media or mass media are those channels or instruments that allow to transmit the same message to be received by a huge number of people simultaneously.
Example: Radio, television and social media
en: Medio Masivo
Media strategy
Media strategy It is the planning and programming of the media used for the dissemination of the communication campaign, according to the target audience, the creative strategy and the earmarked budget.
Example: Marvel first were comics after movies
en: Estrategia de Medios
Merchandising
is the promotion strategy of a product or a brand to influence the consumer’s purchasing decision either at the point of sale or on the online channel
Example: Sweets at the end of shopping at WALMART
en: Merchandising
Museography
Museography is the set of techniques and practices related to the operation of a museum
Example: Thanks to museology you can know how it is that one should move in the museum.
en: Museografía
Museological
is the science of the museum, studies the history and raison d'être of museums, their role in society, their peculiar systems of research, education and organization, as well as the relationship it establishes with the environment.
Example: Review the behaviour of people before museums
en: Museología
PLV
A point of sale is that space, physical or virtual, in which a company establishes contact with its potential client, being able to develop in this a transaction of sale
Example: The department stores
en: Punto de venta
Shopper
It is that customer who searches and compares alternatives in the market.
Example: an individual looking for a video game in one store and in another to compare which is the best place to buy
en: Cliente oportunista
Signage
Signage is the branch of graphic design that is responsible for creating visual communication systems in a set of signals, in order to guide, guide and inform people in a given place.
Example: My family and I will meet at the exit sign
en: Señalética
Typographical hierarchy
The hierarchy of texts is a logical guide that allows the designer to vary and direct the order of the reading of a typographical composition, making the receiver become more involved with the graphic piece.
Example: in posters or texts you can differentiate the titles of the body of text
en: jerarquía tipográfica
User
is the individual who habitually uses a product, or service. It is a widely used concept in the computer and digital sector. Users can be distinguished by the services they use.
Example: If you use a lot of Instagram is that you are a user of that social network
en: Usuarios
Vanguardism
Avant-garde, or artistic avant-garde, is the group of cultural, literary and artistic movements that emerged during the last years of the 19th century and the first years of the 20th century in Europe.
