The activity or profession of producing advertisements for commercial products or services
Example: A modest portion of the ADVERTISING (20%) is targeted at high earners still
es: Publicidad
Architecture
Noun
Architecture is defined as the art and science of designing buildings and structures.
Example: Social changes are also evident in the ARCHITECTURE of the buildings themselves
es: Arquitectura
Brand
Noun
A brand is an intangible marketing or business concept that helps people identify a company, product, or individual.
Example: Are H&M loyal purchasers. They trust and like the BRAND and shop at H&M on regular basis.
es: Publicidad ambiental
Collecting
Verb
bring or gather together
Example: The library is collecting used books for the book sale.
es: Coleccionar
Corporate identity
Noun
It is the set of values that make up the world vision of a company
Example: Corporate identity differentiates one business from others and communicates its objectives, philosophy and values to the public.
es: Identidad corporativa
Diffusion
Noun
Diffusion is the movement of molecules from a region of higher concentration to a region of lower concentration down the concentration gradient.
Example: The perfume is sprayed in one part of the room, but soon it diffuses so that you can smell it everywhere.
es: Difusión
Entrepreneurship
Noun
Entrepreneurship is the ability and readiness to develop, organize and run a business enterprise, along with any of its uncertainties in order to make a profit
Example: Social entrepreneurship entrepreneurial and innovative activities of organizations
es: Emprendimiento
Ergonomic
Noun
Relating to or designed for efficiency and comfort in the working environment.
Example: The decision to purchase a new piece of ERGONOMIC equipment is typically as follows.
es: Ergonómico
Graphic Communication
Noun
Graphic communication is the use of visual signals to transmit messages to people using colors, textures, lines and shapes that communicate not just messages but also emotions, attitudes, experiences, lifestyles and concepts.
Example: All companies use graphic communication to publicize
es: Comunicación gráfica
Leadership
Noun
Leadership is the ability of an individual or a group of individuals to influence and guide followers or other members of an organization.
Example: I must employ either a directional or ambiguous leadership style depending on where I feel the pow.
es: Liderazgo
Market positioning
Noun
It is a commercial strategy that aims to ensure that a product occupies a distinctive place, relative to the competition, in the mind of the consumer.
Example: Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer's mind.
es: Posicionamiento en el mercado
Marketing
Noun
Set of techniques and studies that aim to improve the commercialization of a product.
Example: Their products are good and they sell very well thanks to good marketing
es: Mercadotecnia
Mass media
Noun
Mass media are the channels used to distribute information to a large number of people, without any attempt at personalization.
Example: The mass media of that time could be classified into eight major mass media industries: books.
es: Medio masivo
Media strategy
Noun
The media strategy refers to the planning of advertising agencies regarding the choice and contracting of public spaces in different media according to the needs and objectives of the campaign.
Example: We cannot have a product launch without a media strategy
es: Estrategia de medios
Merchandising
Noun
Merchandising consists of a set of strategies aimed at promoting and selling products both inside and outside the point of sale.
Example: Walmart has generated millions of dollars using in-store merchandising of its products
es: Comercialización
Micromarketing
Noun
Micromarketing is a one-to-one approach to marketing that identifies small, easily recognizable specific groups for commercial action.
Example: The implementation of micro-marketing helps to reach a specific audience
es: Micromercadotecnia
Museography
Noun
The methods and techniques related to the practical function of museums. It often refers to the way objects are displayed in exhibitions
es: Museografía
Museology
Noun
Is a branch of the humanities that deals with museums, their history, their influence on society, and conservation and cataloging techniques
Example: Along with the identification of a clear role for museums in society, there gradually developed a body of theory the study of which is known as museology.
es: Museología
Outdoor advertising
Noun
Is advertising that reaches consumers when they are outside their homes.
Example: The Outdoor Advertising Association of America says that’s where consumers spend 70 percent of their time.
es: Publicidad ambiental
Packaging
Noun
The wrapping material around a consumer item that serves to contain, identify, describe, protect, display, promote and otherwise make the product marketable and keep it clean.
Example: Packaging is more than just your product's pretty face.
es: Embalaje
Portfolio
Noun
A portfolio is a compilation of materials that exemplifies your beliefs, skills, qualifications, education, training and experiences. It provides insight into your personality and work ethic.
Example: They maximise the expected utility of the PORTFOLIO over a single period
es: Portafolio
Segmentation
Noun
Division into separate parts or sections.
Example: Market segmentation divides a market into smaller segments of buyers who have different needs.
es: Segmentación
Signage
Noun
Signage is a term that is defined as all of the visual graphics (public advertisements, billboards, etc.) or groups of graphics that communicate information to the public.
Example: Problems on 12th street due to lack of signage
es: Señalética
Spatial communication
Noun
Spatial communication is mostly the part of non-verbal communication called PROXEMIA
Example: In spatial communication a language is not used and it may exist in public transport
es: Comunicación espacial
Urbanism
Noun
Urbanism is the study of how inhabitants of urban areas, such as towns and cities, interact with the built environment.
Example: New Urbanism is a planning and development approach based on the principles of how cities and towns had been built for the last several centuries
