This Glossary is about the words that we will use all along in this project.
Advertising
noun
Advertising is a marketing tactic involving paying for space to promote a product, service, or cause.
Example: Type of ADVERTISING used by a company depends on the stage it's in, in the product life cycle.
en: Publicidad
Advertising campaign
noun
an organized course of action to promote a product or service.
Example: Accor - Launch of a new ADVERTISING CAMPAIGN: a 'New Perspective'.
en: Campaña publicitaria
Air dancer
noun
New Word Suggestion. a tall, inflatable model, usually of a person or animal, that appears to move around.
Example: There is a new place with a air dancer
en: Bailarín de aire
Banderole
noun
Banderole definition is - a long narrow forked flag or streamer.
Example: I have a new banderole for my restaurant
en: Banderola
Banner
noun
a long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession.
Example: The only reply to this, was a great number of loud lamentations from the young woman who had embraced him; and who was wearing a shirt of some children holiday camp, an orange cap and who was holding a BANNER-bearer.
en: Pendón
Brand
noun
The term brand refers to a business and marketing concept that helps people identify a particular company, product, or individual.
Example: The habit parading is discussed in the context of BRAND loyalty, usually in case of low involvement products such as food, but not only.
en: Marca
Corporate identity
noun
A corporate identity or corporate image is the manner in which a corporation, firm or business enterprise presents itself to the public
Example: It can be therefore concluded that another benefit that EWCs could and actually present to managers as judged by survey information is the creation of a common European CORPORATE IDENTITY among employees and the promotion of a shared understanding of common problems, which, in turn, facilitates corporate governance in solving these problems.
en: Identidad corporativa
Counter
noun
a long flat-topped fixture in a store or bank across which business is conducted with customers.
Example: Otherwise, if there are two children per time, then the COUNTER "i" of this loop should be set to 5.
en: Mostrador
Creative industry
noun
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information.
Example: The drive of someone within a CREATIVE INDUSTRY needs no encouraging as it may do in the service industry; they work hard because they love their profession.
en: Industria creativa
Curriculum vitae
noun
It is a summary of the set of studies, merits, positions, awards, work experience that a person has developed or obtained throughout their working or academic life.
Example: Sincerely, CURRICULUM VITAE OBJECTIVE & PERSONAL PROFILE: A Business Information Systems undergraduate student (2 nd year) seeking a 12 months work experience placement (preferably in computing industry).
en: Curriculum vitae
Dangler
noun
Dangler is a literary term meaning a plotline that is metaphorically left to "dangle" or "hang". A dangler, or dangling plotline, is a plot device in fiction where a plotline is forgotten, phased out and eventually dropped, thus a resolution is never achieved.
Example: Can you see what price say in the danlger?
en: Colgador
Design office
noun
A design studio or drawing office is a workplace for designers and artisans engaged in conceiving, designing and developing new products or objects.
Example: My DESIGN OFFICE is three blocks away
en: Despacho de diseño
Display
noun
make a prominent exhibition of (something) in a place where it can be easily seen.
Example: The content of the text depends on the kind of museum the object would be DISPLAYed in. As the potential place of DISPLAY for the flask would be the Museum of English Rural Life, the text should emphasise the social context of the object instead of for example focusing on the materials used to produce it, which would be stresses in a museum of science, for instance.
en: Exhibidor
Easel
noun
a self-supporting wooden frame for holding an artist's work while it is being painted or drawn.
Example: I saw a easel in the new store
en: Caballete
Employment
noun
Employment is a relationship between two parties, usually based on a contract where work is paid for, where one party, which may be a corporation, for profit, not-for-profit organization, co-operative or other entity is the employer and the other is the employee.
Example: Access to these markets would further demand for products, enterprise, investments and EMPLOYMENT, adding some 75 million consumers to the Single Market.
en: Empleo
Entrepreneurship
noun
An entrepreneur is an individual who creates a new business, bearing most of the risks and enjoying most of the rewards.
Example: Universities do not provide degrees on ENTREPRENEURSHIP and management ones are poor.
en: Emprendimiento
Environmental Advertising
noun
Environmental advertising is defined as a specific type of communication designed towards promoting social, economic and environmental benefits of products to form a responsible values and behavior of consumers.
Example: Coca Cola has a huge environmental advertising in the free way.
en: Publicidad ambiental
Ergonomics
noun
The study of people's efficiency in their working environment.
Example: Figure 2: Panasonic Safety Sticker Figure 3: Embossed Lid Warning Figure 4: Embossed Pan Warning ERGONOMICS & Aesthetics: The Morphy Richards has the best button layout with nice large buttons.
en: Ergonomía
Facade
noun
the face of a building, especially the principal front that looks onto a street or open space.
Example: Image 1: Lecture theatre Image 2: Main quadrangle and library Image 3: Residential block, garden FACADE The college buildings are constructed primarily from glass and concrete.
en: Fachada
Gondola
noun
a light flat-bottomed boat used on Venetian canals, having a high point at each end and worked by one oar at the stern.
en: Góndola
Graphic Communication
noun
Graphic communication involves the use of visual material to relate ideas such as drawings, photographs, slides, and sketches.
Example: I think we have to improve our GRAPHIC COMUNICATION.
en: Comunicación gráfica
Graphic design
noun
Graphic design is a craft where professionals create visual content to communicate messages.
Example: I am studying Graphic Design because I am creative
en: Diseño gráfico
head
noun
a thing resembling a head either in form or in relation to a whole.
Example: I can see the prices in the head of the stand
en: Cabezal
Inflatable
noun
capable of being filled with air.
Example: From 1973 onwards, Greenpeace continued its anti-nuclear campaigning and began to diversify its approach; applying the anti-nuclear techniques to an anti-whaling campaign by using INFLATABLE dinghies at the point of contact with whaling ships and targeting the US, French, Soviet and Japanese governments.
en: Inflable
Leadership
noun
Leadership is the art of motivating a group of people to act toward achieving a common goal.
Example: As Grint (2000) suggests, without backing, change lacks real LEADERSHIP; "without followers there are no leaders".
en: Liderazgo
Light box
noun
a flat box with a side of translucent glass or plastic and containing an electric light, so as to provide an evenly lighted flat surface or even illumination, such as in an art or photography studio.
Example: Figure 8 - Example of a developed x-ray film with low angle and higher angle doublet lines A LIGHT BOX and vernier scale was then used to record the distances in mm between corresponding lines.
en: Caja de luz
Marketing
noun
Marketing is the science and art of exploring, creating, and delivering value to meet the needs of a for-profit target market.
Example: Functional Level Strategy Formulation MARKETING - The farm will need to advertise the newly renovated stables in suitable locations e.g. tack shop, feed merchant.
en: Mercadotecnia
Media strategy
noun
Media strategy is the usage of the appropriate media mix in order to achieve desired and optimum outcomes from the advertising campaign.
Example: A MEDIA STRATEGY may generate the necessary public pressure to influence more authoritative organisations that a code of practise is needed to eliminate unethical behaviour.
en: Estrategia de medios
Merchandising
noun
the activity of promoting the sale of goods, especially by their presentation in retail outlets.
Example: The success of this is shown in the large increases in income from grants, donations, MERCHANDISING and licensing.
en: Merchandising
Merchandising
noun
Merchandising is everything you do to promote and sell your products once the potential customer is in your store.
Example: The success of this is shown in the large increases in income from grants, donations, MERCHANDISING and licensing.
en: Comercialización
Micromarketing
noun
Micromarketing is an approach to advertising that tends to target a specific group of people in a niche market.
Example: Our company is the leader in MICROMARKETING in this city
en: Micromercadotecnia
Museography
noun
Museography is taken to mean the discipline that deals with the museum in terms of architectural structure, layout of the collections, display and technical solutions, and spaces.
Example: It is easy to found the Da Vinci collection because of the Museography.
en: Museografía
Museology
noun
The study of the history of the museum institution and of its changing role in the society during centuries.
Example: I am studying MUSEOLOGY because I like how the history are reunited in one place.
en: Museología
Negotiation
noun
discussion aimed at reaching an agreement.
Example: Consultation should then be referred to the broader process of asking feedback from employees on certain key issues in the organisation, which may not necessarily result in this feedback being implemented, while the process of NEGOTIATION (by means of collective bargaining for example or leading to joint decision-making) is firmly oriented towards agreeing on results (often on pay issues) (see also DTI Guidance on Information and Consultation Regulations 2005).
en: Negociación
Neon
noun
fluorescent lighting or signs (whether containing neon or some other gas).
Example: In order to determine the refractive indices of various gases the Helium-NEON laser was, once again, mounted upon the interferometer apparatus and a gas cell of length was placed in between the beam splitter (B) and the mirror M1
en: Neón
Packaging
noun
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use.
Example: PACKAGING aesthetic, a cheery color with a tersely shape, is practicality favored by Chinese.
en: Embalaje
Pendant
noun
hanging downward; pendent.
Example: From this it confirmed the assignments from HMQC, PENDANT and COSY.
en: Colgante
Point of sale
noun
the place at which goods are retailed.
Example: This has utilizes a microchip attached to bank cards to ensure data securely, and the inputting of a PIN as opposed to a signature at the POINT OF SALE (APACS).
en: Punto de venta
Portfolio
noun
A portfolio is a set of pictures by someone, or photographs of examples of their work, which they use when entering competitions or applying for work.
Example: Each product has been allocated to the BCG Product PORTFOLIO (Appendix 4), PERIOD 8 The market share for the Sonite market has been decreasing in the past 2 periods, thus there is a need to develop a strategy to increase the share for Sonite and keep the leading position in the Vodite market.
en: Portafolio
Positioning
noun
Positioning defines where your product (item or service) stands in relation to others offering similar products and services in the marketplace
Example: The "heart of modern strategic marketing can be described as STP marketing- segmentation, targeting and POSITIONING" and if this is applied correctly there is a bright future for Jolly SU.
en: Posicionamiento
Posters
noun
Poster definition is a usually large printed sheet that often contains pictures and is posted in a public place
Example: The party's three conclusive slogans are also inscribed on POSTERS, "WAR IS PEACE, FREEDOM IS SLAVERY, IGNORANCE IS STRENGTH." (6) These absolute truths convey the party's complete wisdom and knowledge as the written language expresses power, force and clarity.
en: Cartelería
Professional profile
noun
A professional profile is a brief summary of your skills, strengths, and key experiences. It also should convey what. you are seeking or what you have to offer the person reading it.
Example: They are checking closely our professional profile
en: Perfil profesional
Signage
noun
Signage definition, graphic designs, as symbols, emblems, or words, used especially for identification or as a means of giving directions or warning.
Example: Therefore, all the SIGNAGE and advertisements need to display the phone number and internet address of the restaurant.
en: Señalética
Signage
noun
signs collectively, especially commercial or public display signs.
Example: Therefore, all the SIGNAGE and advertisements need to display the phone number and internet address of the restaurant.
en: Señalética
Signs
noun
an object, quality, or event whose presence or occurrence indicates the probable presence or occurrence of something else.
Example: There are continuing studies into how best to estimate fox abundance, including monitoring field SIGNS (Sadlier et al , 2004) and counts from road traffic accidents in cities (Baker et al , 2004).
en: Señales
Standee
noun
a person who stands, especially in a passenger vehicle when all the seats are occupied or at a performance or sporting event.
Example: Cinepolis have a star wars standee
en: Espectador de pie
Totem
noun
a natural object or animal that is believed by a particular society to have spiritual significance and that is adopted by it as an emblem.
Example: Tess' innocence establish her as a TOTEM for the dying rural community experiencing the 'ache of modernism', especially when contrasted with the onset of industrialisation embodied in the steam train, which with its 'gleaming cranks and wheels' looks 'foreign' next to Tess and the 'red tyrant' threshing machine used at Flintcomb - Ash.
en: Tótem
Truck advertising
noun
Truck advertising is a form of mobile advertising which is placed on trucks. Trucks can make an excellent vehicle, so to speak, for advertising because they often cover large areas of ground, ensuring that ads attached to their sides will be seen by numerous people.
Example: Los Angeles have a lot of truck advertising
en: Publicidad en camiones
Vinyl
noun
synthetic resin or plastic consisting of polyvinyl chloride or a related polymer, used for wallpapers and other covering materials and for records.
Example: Successful inkjet printing of poly(VINYL carbazole) with a molecular weight of 1.110 -6 Da has been performed; and the technique has been used to fabricate thin film transistors and the circuits based thereon.
en: Vinil
Vinyl floor
noun
Vinyl flooring is a product composed of several layers of different materials sandwiched together to form a highly durable, practical and affordable floor covering. The two main types of vinyl flooring are Luxury Vinyl Tiles (LVT) and vinyl roll.
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