These are a feature of Facebook which allow advertisers to display a carousel of up to 10 images in the Newsfeed. Users can scroll right or left through the images, reading different headlines on each card.
fr: Annonces en carrousel
Geotarget
The act of showing ads in a specific location
fr: Cible géographique
Inbound marketing
Advertising your company via content marketing, podcasts, video, eBooks, email broadcast, SEO, Social Marketing, etc., rather than paid advertising.
fr: Marketing entrant
Key Performance Indicator (KPI)
A performance measurement businesses used to evaluate a marketing activity’s success or failure. An example of a KPI for video marketing might be average watch time or percentage, cost per view, or amount of users who finished watching the video.
fr: Indicateur de performance
Lookalike Audience
This is a specific type of audience with Facebook that uses data points to target people who are similar to your existing customers.
fr: Audience Semblable
Metadata
Information that describes or summarizes other information or data. In marketing, it has come to be known as the description of an article that follows the title. Metadata is important for SEO (search engine optimization), and using desired keywords within it can positively influence how pages attached to it are ranked on Google
fr: Métadonnées
Native Advertising
This is a type of online advertising that resembles the content of the publication it’s displayed in with the intent to make it feel less like an ad. Native ads are also referred to as “sponsored content.”
fr: Publicité Adaptative
Organic Search Traffic
This just means website traffic that is derived from somebody who conducted a search via Google or other search engines.
fr: Trafic de recherche organique
Relevance Score
This is a metric that is specific to the Facebook (and Instagram) ads platform. It is a ranking from 1-10 calculated by Facebook based on the positive and negative feedback Facebook expects an ad to receive from its target audience.
fr: Score de pertinence
User-Generated Content (UGC)
Also known as user-created content, any content that is created, shared, or promoted by the user. Companies often launch campaigns that rely on content shared to social media by their customers or fans. This can include images, videos, and text.