This glossary contains some words that entrepreneurs use on a daily basis or business and marketing related language.
Brand
Noun
Anything that brings about awareness of a specific product, service or business while separating it from other establishments.
Example: I started my own brand earlier this year.
fr: Marque
Business-to-business (B2B)
Phrase
Describing a business that markets – or sells – to other businesses.
Example: My company does business to business marketing.
fr: Commerce inter-entreprise
Business-to-consumer (B2C)
Phrase
Describing a business that markets and sells to consumers.
Example: The company Apple does business-to-consumers marketing.
Content
Noun
Information created to inform, educate, or influence a specific audience.Content may be released in the form of text, image, video, or audio.
Example: My website has marketing content.
fr: Contenu
Deal closing
Phrase
A prospect agrees to purchase a product or service and completes a sales transaction.
Example: I had to close a business deal today.
fr: Conclure la vente
Decision maker
Noun
The person in a position to make the final choice about buying a product or service.
Example: I'm the decision maker in the company.
fr: Preneur de décision
Direct marketing
Noun
Dealing Directly with the ‘end user’ rather than a third party or a middle man. Also, can be seen as directly communicating with your primary target audience. Can come in the form of advertising, marketing or communications.
Ecommerce
Noun
The means of selling products digitally on the internet.
Example: I do ecommerce in my spare time.
fr: Commerce électronique
Lead
Noun
An individual or a company that has shown interest in one of your products or services. Could be either a MQL (Marketing Qualified Lead) or an SQL (Sales Qualified Lead).
Example: I am your lead.
fr: Meneur
Marketing
Noun
The process of identifying, anticipating and satisfying customer requirements in a profitable way.