This glossary will be useful to learn new words related to the sales marketing
Account executive (AE)
noun
a business executive who manages the interests of a particular client, typically in advertising.
Example: Elements of the account executive role includes planning and coordination of account activity.
fr: compte executif
Amortization
noun
Paying off debt on a fixed schedule or spreading a write-down over time.
Example: 75% of the mortgages have an amortization of 25 years or less
fr: Amortissement
Buying Signal
noun
Buying Signal is a verbal or non-verbal cue from a prospect is ready to make a purchase.
Example: Steve signs a contract.
fr: Signal d'achat
Churn
noun
A Churn is a term that describes the percentage of customers that leave or cancel a service or product within a given period.
Example: At its core, customer churn rate is a super simple concept
fr: Rotation de portefeuille
Complex Sale
noun
Complex Sale is a type of sale common in B2B markets involving multiple decision-makers, custom service or purchase agreements, and relatively longer sales cycles.
Example: Complex sales involve long sales cycles with multiple decision makers.
fr: Vente complexe
Direct Sales
noun
Direct Sales is the method of selling a product or service in a location other than the associated retail stores or offices, wherein the seller personally engages a prospect in a physical or face-to-face environment such as a home or a cafe.
Example: In a direct sales model, a brand interacts with customers immediately. An example of a direct seller is Boeing. The company offers its products directly to potential customers – airlines.
fr: Vente directe
E-Commerce
noun
E-Commerce is a field, platform, or environment where the buying and selling of goods and services are transacted online.
Example: In 2013, e-commerce made up 6% of retail sales in the U.S.
fr: Commerce électronique
EBITDA
noun
EBITDA (earnings before interest taxes, depreciation, and amortization) – the accounting standard that large companies use.
Example: EBITDA is a useful metric for understanding a business's ability to generate cash flow for its owners and for judging a company's operating performance.
fr: bénéfice avant intérêts, amortissement et dépréciation
Equity
noun
Equity means a common stock, preferred share or other forms of security that represent ownership interest in a company.
Example: The equity of an asset can be used to secure additional liabilities.
fr: équitable
Mark-up
noun
Mark-up is the amount added to the original cost price to cater for overhead and profits.
Example: Charging a 50% markup on your products or services is a safe bet
