Gradually write off the initial cost of (an asset) over a period.
Example: "they want to amortize the tooling costs quickly".
fr: Amortissable
Churn
Noun
The percentage of customers who cancel a product or service or leave within a specified time period.
Example: The churn rate, also known as the rate of attrition or customer churn, is the rate at which customers stop doing business with an entity.
Commercialize
Noun
Manage or exploit (an organization, activity, etc.) in a way designed to make a profit.
Example: "the museum has been commercialized"
fr: Commercialisation
Conversion
Noun
In marketing, a conversion is an action taken by a website visitor, that is considered profitable for the website’s owner, and is encouraged through call-to-action (CTA) messages.
Crowdfunding
Noun
The practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the internet.
Example: "musicians, filmmakers, and artists have successfully raised funds and fostered awareness through crowdfunding"
Engagement
Noun
Keeping prospects and customers interested in your brand and invested in your success with the understanding that it’s to their benefit, as well.
fr: Engagement
Keyword
Noun
A specific word or phrase that describes the content of a webpage.
fr: Mot clé
Margin
Noun
The profit gained from a product or service after all expenses for selling that product or service are covered.
fr: Marge
Onboarding
Noun
This term can refer to introducing a new customer or client to your services or products, or it’s used to describe assimilating a new employee into your organization.
fr: Intégration
Referral
Noun
A prospect or lead generated from someone who may be interested in what the salesperson is selling.