It is a marketing strategy that involves the purchase of a space in the media to disseminate a product, service or brand, with the aim of reaching the company's target audience and encouraging them to buy.
Example: They advertise in business brochures.
es: Publicidad
Advertising campaign
Noun
It is a series of advertising messages that share an idea and theme that together make up an integrated marketing communication.
Example: "Coca-Cola's advertising campaign is about Christmas"
es: Campaña publicitaria
Advertising canopies
Noun
Advertising marquees are an advertising format capable of massifying and promoting a brand or product. Today they exist and are used in almost every country in the world and there are a number of models that are commonly used at bus stops.
Example: Near the bus stop, next to the small hotel DIPLOMAT, there was a man under the canopy.
es: Marquesina Publicitaria
Advertising easel
Noun
They include advertising information on both sides and are used when the premises are open, since they are folded and can be stored. They serve to attract the attention of customers and invite them to enter or to indicate that we have certain products that we are advertising.
Example: "I will set up an easel outside my business"
es: Caballete punblicitario
Ambient Marketing
Noun
It consists of using a daily scenario (both interior and exterior) to which the message related to the brand or the product is added.
Example: "Ambient marketing can be seen on the street benches".
es: Marketing Ambiental
Archigraphy
Noun
It is the part of visual communication that is based on concepts and graphic elements of a brand (logo, color palettes, design) brought to architecture.
Example: Archigraphy becomes part of the identity of a brand as it becomes essential to compose a graphic system from color palettes, shapes, fonts, iconic symbols, architectural features, materials, textures, among others.
es: Arquigrafía
Assortment Management
Noun
Manage the products that the brand offers for sale in each of its stores.
Example: If you don't do smart assortment management, everyone loses.
es: Gestión de Surtido
Audiovisual Media
Noun
They are recognized as those means of social communication that have to do directly with the image such as photography and audio. They refer to teaching aids that, with images and recordings, are used to communicate specific message.
Example: The issue of audiovisual media cannot be treated as just any commercial product.
es: Medios Audiovisuales
Banner
Noun
A long strip of cloth bearing a slogan or design, hung in a public place or carried in a demonstration or procession.
Example: "Students waved banners and chanted slogans"
es: Pendón
Brand
Noun
It is a graphic representation of a company that offers a product or service in the market.
Example: "These pants are from a very well known brand"
es: Marca
Briefcase
Noun
It is a compilation, organization and presentation of the works or works that were carried out throughout the professional trajectory of a person. Therefore, each of these works must reflect your creativity, style, tastes, skills and ways of creating, it is like a cover letter that will be delivered to an unknown person.
Example: "Fortunately, he had brought the briefcase"
es: Portafolio
Bulkhead
Noun
Bastidor fijo o movible y recubierto de plástico, vidrio o cristal que sirve para dividir espacios.
Example: The environmental design is also present in the bulkhead.
es: Mampara
Business negotiation
Noun
In a negotiation, communication is not limited to the exchange of offers and counter offers; Furthermore, as in any dynamic and interactive process, internal and external factors intervene that influence the result. Also, it is used to explain or justify bad news, and still obtain desirable results.
Example: "Business negotiation should benefit both the seller and the buyer"
es: Negociación empresarial
Category Management
Noun
It is any collaborative process between a manufacturer and a distributor in which a basic category concept is defined as a business unit, and whose objective is to improve results based on the value given to the consumer by their purchase.
Example: Instruments such as Category Management are used.
es: Gestión de Categorías
Corporate identity
Noun
It is the perception that clients or consumers have of a company, organization or institution. They use this identity to differentiate themselves from their competitors and enjoy a better position in their economic environment.
Example: The large textile holding company had the need to create a new corporate identity in 2001 on the occasion of its IPO.
es: Identidad Corporativa
Empathy
Noun
This allows us to understand the dynamics that influence the relationships we manage both in the family sphere, as well as in the school and especially in the professional sphere.
Example: "One should always show empathy towards others, even if it feels upset"
es: Empatía
Environmental Advertising
Noun
It is about ensuring that all the factors that make up the environment in which the human being operates are harmoniously combined, it is the process of dealing with the environmental parameters that surround us, when preparing plans, programs, buildings or products.
Example: Advertising Design takes advantage of urbanism, architecture and
geography of a place. Has a vibe
contextual.
es: Publicidad ambiental
Ergonomics
Noun
It is the discipline that is responsible for the design of workplaces, tools and tasks, so that they match the physiological, anatomical, psychological characteristics and the capabilities of the workers who will be involved.
Example: It is closely related to its shape and ergonomics.
es: Ergonomía
Floor print
Noun
It is a decorative element attached to the floor in the hallway of the Point of Sale to highlight a brand or product in the display area. In addition, it is used to attract the attention of the consumer and generate remembrance. Guides the consumer. Complements the advertising image.
Example: That store is very creative because they have a very interesting floor print.
es: Piso de impresión
Frame
Noun
Frame made of wooden sticks or slats, or of thin metal bars, in which canvases are fixed for painting and embroidery, which is also used to assemble stained glass windows and for other similar uses.
Example: Slowly and cautiously, he tore the canvas off one side of the frame, peeled off the lining, and repeated the same operation on the other three sides.
es: Bastidor
Heraldry
Noun
Discipline that describes, studies and explains the meaning of images and figures of the coats of arms.
Example: The origin of this flag comes from a heraldic ensign, that is, a shield, which evolved until it took the form of a flag, with a crown on the bars of the kings of the Crown of Aragon.
es: Heráldica
Inbound Marketing
Noun
It combines search engine optimization (SEO), social media marketing, content marketing, and other techniques to attract, engage, and convert consumers into leads.
Example: To them the
Marketing techniques
Entry.
es: Marketing de Entrada
Infographics
Noun
It is a resource that contains graphics and texts, allows to summarize in a simple, direct and entertaining way a large amount of information in very little space. It is creatively designed to make it easy for people to understand the message or story that is being displayed.
Example: Infographics are made to be remembered and can be because they have been previously understood.
es: Infografía
Launch Offers
Noun
It consists of offering a product in the period in which it goes on sale for the first time.
Example: They are actions like
tastings, brochures,
information stands,
introductory offers.
es: Ofertas de Lanzamiento
Layout
Noun
It is known as layout to the trade of editorial design that is responsible for organizing written, visual and in some cases audiovisual content in print and electronic media, such as books, newspapers and magazines.
Example: One of the services that we offer from the consultancy is the professional layout of printed books, documents and various publications.
es: Maquetación
Lettering
Noun
It is the art of drawing letters and numbers under a standardization or norm. It is all perfection that is achieved when the literals of the same are being drawn.
Example: "He took a quick look at the store signage."
es: Rotulación
Media strategy
Noun
The media strategy is called the planning of the advertising agencies regarding the choice and contracting of advertising spaces in different media according to the needs and objectives of the campaign.
Example: According to the age range, socioeconomic level or gender of the target, the media strategy may focus on different combinations of spaces in graphic media.
es: Estrategia de medios
Merchandising
Noun
It is the promotion strategy of a product or a brand to influence the consumer's purchase decision either at the point of sale or in the online channel.
Example: The rest of our regular income comes from merchandising.
es: Comercialización
Micro-businesses
Adjective
It is a type of company that receives its name for presenting a delimited workforce of 10 workers maximum, as well as a volume of turnover that is also delimited
Example: "The bank has given loans for micro-businesses"
es: Microempresas
Motivation
Noun
It gives us the tools to motivate ourselves, with a focus on personal fulfillment and satisfaction, moving the need for external recognition or reward to the background.
Example: "One of the tasks of the teacher is the motivation of the students"
es: Motivación
Museology
Noun
Science that studies museums, their history, their influence on society, and cataloging and conservation techniques.
Example: In recent years, they have agreed to broaden the focus
of museology, integrating the study of two factors
fundamental for the development of any museum.
es: Museología
Office
Noun
Room or premises intended to host certain professional or economic activities, to dispatch business and to work.
Example: "Upon entering the filing department, he had recovered his normal gait, and he walked calmly through his office to his filing cabinets"
es: Despacho
Operator
Noun
Person who has a manual type or requires physical effort, especially if he operates a machine in a factory or workshop.
Example: “Society never changes its institutions as it needs to, like a worker changes his tools. On the contrary, it practically accepts as something definitive the institutions to which it is subjected. "
es: Operario
Outbound Marketing.
Noun
It occurs when a company attempts to contact consumers through general media advertising (such as TV ads, Spectacular, newspapers) or through direct or in-person contact (such as meetings, cold calling, and cold emailing).
Example: The strategy
merchandising must
go through incentivize
he also buys it
compulsive, known as
outbound marketing.
es: Marketing de Salida
Packaging
Noun
It is a container or envelope that temporarily contains products mainly to group units of a product thinking about its handling, transport and storage.
Example: However, today we suggest you recycle cardboard packaging to make a chair.
es: Embalaje
Perception
Noun
First knowledge of a thing through the impressions communicated by the senses.
Example: "The perception of whiteness on a wall, for example, is a simple impression and its memory is a simple idea"
es: Percepción
Persuasion
Noun
Ability or ability to convince a person through reasons or arguments to think in a certain way or do a certain thing.
Example: "The salesperson has persuasive skills"
es: Persuasión
Positioning
Noun
In marketing, it is a commercial strategy that aims to ensure that a product occupies a distinctive place, relative to the competition, in the mind of the consumer.
Example: And the something was a global positioning system check.
es: Posicionamiento
Presentation letter
Noun
It is a document that is used as the cover of the curriculum in which the applicant describes their skills, experiences and delves into the reason for their choice of career or studies, in addition to their interest in filling the vacancy for which they are applying.
Example: "Your presentation letter is complete"
es: Carta de presentación
Pricing Policies
Noun
It is the means through which a company determines the wholesale and retail prices of its products or services.
Example: Pricing policy has stabilized in recent years.
es: Políticas de Precio
Restriction
Noun
Limitación que se produce en alguna cosa, especialmente en el consumo de algo.
Example: "they carried out a strong restriction of public spending"
es: Restricción
Self-regulation
Noun
It focuses on developing the ability to handle adverse feelings and adapt to changes. The people who master it are good at conflict resolution, quick reaction, and management of responsibility or leadership.
Example: "Some businesses have implemented a self-regulation of sales pending new supplies"
es: Autorregulación
Showcase
Noun
Is the space located on the façade of commercial establishments intended to display behind a transparent surface a sample of the products or services offered inside.
Example: "The glass in the shop window reflects the signs".
es: Escaparate
Signaling
Noun
Sign or set of signs that in a place provide specific information, especially traffic signs that regulate circulation.
Example: "Lack of lighting in the emergency exit signs"
es: Señalización
Sketch
Noun
Graphic representation of a space that is done by eye and without using precision instruments.
Example: If I had pencil and paper, I could make a sketch of the place for you.
es: Croquis
Stopper
Noun
It is a direct marketing technique and consists of the strategic placement of elements in order to attract the customer's attention within the store, thus making them stop in front of the product that we are promoting.
Example: "The product has a stopper for customers"
es: Tapón
Target Audience
Noun
A particular group at which a film, book, advertising campaign, etc., is aimed.
Example: "His stated target audience is children"
es: Público Meta
Thank-you letter
Noun
It is the last document delivered during the interview or job application process. This document tries to remind the recruiter of your interest and your abilities for the position to which you want to be part, it also serves to thank the interviewer for the show of respect that he showed for having dedicated time and attention to you.
Example: "The thank you letter should not be missing when requesting a job"
es: Carta de Agradecimiento
Town planning
Noun
Study of the planning and organization of cities and the territory.
Example: In both urban planning and institutions, the colonies imitated the model of the city of Rome.
es: Urbanismo
Typography
Noun
It is the technique of writing, using different designs of letters and calligraphy, in order to highlight what you want to communicate.
Example: "The editor commented that the classic works are published on good paper and with good typography"
